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master's thesis
Prikriveni oglasi na društvenim mrežama i video kanalu
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2021. urn:nbn:hr:111:734363
Mulavdić, Katarina
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Mulavdić, K. (2021). Prikriveni oglasi na društvenim mrežama i video kanalu (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:734363

Mulavdić, Katarina. "Prikriveni oglasi na društvenim mrežama i video kanalu." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:111:734363

Mulavdić, Katarina. "Prikriveni oglasi na društvenim mrežama i video kanalu." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:111:734363

Mulavdić, K. (2021). 'Prikriveni oglasi na društvenim mrežama i video kanalu', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:111:734363

Mulavdić K. Prikriveni oglasi na društvenim mrežama i video kanalu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2021 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:111:734363

K. Mulavdić, "Prikriveni oglasi na društvenim mrežama i video kanalu", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:111:734363

Metadata
TitlePrikriveni oglasi na društvenim mrežama i video kanalu
Title (english)Subliminal advertising on social media and video channel
AuthorKatarina Mulavdić
MentorDanijel Labaš (mentor)
Committee memberLana Ciboci Perša (predsjednik povjerenstva)
Committee memberDražen Maleš (član povjerenstva)
Committee memberDanijel Labaš (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Cilj ovoga rada je istraživanjem saznati jesu li mladi upoznati sa pojmom influencera i prikrivenog oglašavanja te znaju li poveznicu između njih. Uz to, cilj je saznati znaju li mladi prepoznati kada se radi o prikrivenom oglašavanju te utječu li prikriveno oglašavanje i influenceri na njihovu odluku o kupnji. Želimo saznati je li veći utjecaj okoline (obitelji i prijatelja) ili influencera te koliko se mijenja vjerodostojnost influencera kada publika (ispitanici) znaju da se radi o prikrivenom oglašavanju ili sponzoriranom sadržaju (klasičnom oglašavanju). Želimo istražiti koje vrste oglašavanja postoje te koje se vrste u novo, digitalno vrijeme najviše koriste. Želimo se upoznati s pojmom influencera, saznati što nekoga čini influencerom te koliko su oni bitni za prikriveno oglašavanje.
Abstract (english)
Purpose of this research is to find out are youth familiar with terms influencers and subliminal advertising, also can they link those two terms. Besides that, goal is to find out if they can recognize when it comes to subliminal advertising and does subliminal advertising and influencers affect on their buying decisions. We want to find out who has more leverage, environment (family and friends) or influencers. Also, we want to find out how does influencers credibility changes when public (examinees) knows that it is about subliminal or classic advertising. We want to explore which types of advertising exists and which are the most used in new, digital age. Also, we want to familiarize with term influencer and to find out what makes them an influencer and to find out how important they are for subliminal advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:734363
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-15 07:01:38