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master's thesis
Samopoštovanje kao mogući medijator u odnosu emoconalne stabilnosti i impulzivnog kupovanja
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2021. urn:nbn:hr:111:355269
Lulić, Lara
University of Zagreb
Faculty of Croatian Studies
Department of Psychology

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

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Lulić, L. (2021). Samopoštovanje kao mogući medijator u odnosu emoconalne stabilnosti i impulzivnog kupovanja (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:355269

Lulić, Lara. "Samopoštovanje kao mogući medijator u odnosu emoconalne stabilnosti i impulzivnog kupovanja." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:111:355269

Lulić, Lara. "Samopoštovanje kao mogući medijator u odnosu emoconalne stabilnosti i impulzivnog kupovanja." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:111:355269

Lulić, L. (2021). 'Samopoštovanje kao mogući medijator u odnosu emoconalne stabilnosti i impulzivnog kupovanja', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:111:355269

Lulić L. Samopoštovanje kao mogući medijator u odnosu emoconalne stabilnosti i impulzivnog kupovanja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2021 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:111:355269

L. Lulić, "Samopoštovanje kao mogući medijator u odnosu emoconalne stabilnosti i impulzivnog kupovanja", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:111:355269

Metadata
TitleSamopoštovanje kao mogući medijator u odnosu emoconalne stabilnosti i impulzivnog kupovanja
Title (english)Self-esteem as a potential madiator between emotional stability and impulsive buying
AuthorLara Lulić
MentorGoran Milas (mentor)
Committee memberZrinka Greblo Jurakić (predsjednik povjerenstva)
Committee memberLea Andreis (član povjerenstva)
Committee memberGoran Milas (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Psychology)
Zagreb
Defense date and country2021-09-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Psychology
Abstract
Samopoštovanje kao mogući medijator u odnosu emocionalne stabilnosti i impulzivnog kupovanja Cilj istraživanja bio je ispitati može li se na temelju emocionalne stabilnosti i samopoštovanja predvidjeti sklonost impulzivnom kupovanju, kao i specifična kognitivna i afektivna komponenta sklonosti impulzivnom kupovanju te provjeriti je li samopoštovanje medijator u odnosu emocionalne stabilnosti i sklonosti impulzivnom kupovanju. Istraživanje je provedeno online upitnikom na prigodnom uzorku građana Republike Hrvatske. U istraživanju je sudjelovalo 285 sudionika, od čega je 80,4% žena. Prosječna dob sudionika bila je M = 29,09 godina. U istraživanju je korištena Rosenbergova skala samopoštovanja (eng. Rosenberg SelfEsteem Scale), Skala emocionalne stabilnosti iz upitnika ličnosti IPIP50 te Skala impulzivnog kupovanja. Rezultati djelomično potvrđuju hipotezu prema kojoj emocionalna stabilnost značajno predviđa sklonost impulzivnom kupovanju, kao i afektivnu komponentu sklonosti impulzivnom kupovanju u negativnom smjeru, dok nije utvrđena značajna bivarijatna korelacija emocionalne stabilnosti s kriterijem kognitivne komponente sklonosti impulzivnom kupovanju. Također, rezultati istraživanja pokazuju kako je samopoštovanje značajan prediktor jedino afektivne komponente sklonosti impulzivnom kupovanju. Na temelju regresijske analize zaključuje se da samopoštovanje objašnjava tek 1,7% varijance kriterija afektivne komponente što ukazuje na postojanje drugih varijabli koje značajnije objašnjavaju afektivnu komponentu sklonosti impulzivnom kupovanju. Konačno, rezultati pokazuju kako samopoštovanje nije značajan medijator odnosa emocionalne stabilnosti i afektivne komponente sklonosti impulzivnom kupovanju. Ovakvi nalazi upućuju na to kako na ovaj odnos utječu i druge varijable koje bi u budućnosti trebalo istražiti kako bi se podrobnije razumjeli procesi koji su u osnovi odnosa samopoštovanja, emocionalne stabilnosti i impulzivnog kupovanja.
Abstract (english)
Self-esteem as a potential mediator in a relationship between emotional stability and impulsive buying The aim of the study was to research whether impulsive buying tendency, as well as the specific cognitive and affective component of impulsive buying, can be predicted based on the emotional stability and self-esteem. We also researched the potential mediating effect of the self-esteem in the relationship of emotional stability and impulsive buying tendency. We used an online questionnaire on a sample of citizens of the Republic of Croatia that involved The Rosenberg Self-Esteem Scale, the Emotional Stability Scale from the IPIP 50 questionnaire and the Impulsive Purchase Scale. The study involved 285 participants of which 80,4% were women. The mean age of the participants was M = 29,09. The results partially confirm the hypothesis that the emotional stability significantly predicts impulsive buying tendency, as well as the affective component of the impulsive buying in a negative direction, while it did not show a significant bivariant correlation with the cognitive component of the impulsive buying as criteria. Also, the study results show that self-esteem is a significant predictor only of the affective component of impulsive buying. Based on the regression analysis, it is shown that self-esteem explains only 1,7% of the affective component of impulsive buying variance which indicates the existence of the other variables that more significantly explain the affective component of impulsive buying. Finally, the results show that self-esteem is not a significant mediator of the relationship between emotional stability and the affective component of impulsive buying. Such findings suggest that this relationship is also affected by other variables that should be explored in the future to understand in more detail processes underlying the relationship between self-esteem, emotional stability and impulsive buying.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:355269
Study programmeTitle: Department of Psychology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra psihologije (magistar/magistra psihologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-08 12:29:47