prikaz prve stranice dokumenta Utjecaj reklama kao medijskog sadržaja na djecu i mlade
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master's thesis
Utjecaj reklama kao medijskog sadržaja na djecu i mlade
Zagreb: University of Zagreb, Department of Croatian Studies, 2014. urn:nbn:hr:111:858117
Herceg, Ružica
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Herceg, R. (2014). Utjecaj reklama kao medijskog sadržaja na djecu i mlade (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:858117

Herceg, Ružica. "Utjecaj reklama kao medijskog sadržaja na djecu i mlade." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2014. https://urn.nsk.hr/urn:nbn:hr:111:858117

Herceg, Ružica. "Utjecaj reklama kao medijskog sadržaja na djecu i mlade." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2014. https://urn.nsk.hr/urn:nbn:hr:111:858117

Herceg, R. (2014). 'Utjecaj reklama kao medijskog sadržaja na djecu i mlade', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:111:858117

Herceg R. Utjecaj reklama kao medijskog sadržaja na djecu i mlade [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2014 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:111:858117

R. Herceg, "Utjecaj reklama kao medijskog sadržaja na djecu i mlade", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:111:858117

Metadata
TitleUtjecaj reklama kao medijskog sadržaja na djecu i mlade
Title (english)The impact of advertising as a media content on children and youth
AuthorRužica Herceg
MentorDanijel Labaš (mentor)
Committee memberDanijel Labaš (predsjednik povjerenstva)
Committee memberLana Ciboci (član povjerenstva)
Committee memberIrena Sever (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2014-07-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Današnja djeca svakodnevno koriste masovne medije, stoga je vaţno prouĉiti i analizirati kako ti mediji utjeĉu na njih. Djeca su najosjetljiviji dio društva što se tiĉe korištenja medija jer još nemaju razvijeno kritiĉko mišljenje. Reklamna industrija je posebno usmjerena prema djeci i mladima. Zbog novca kojim djeca raspolaţu, kao i utjecaja koji imaju na novac svojih roditelja te s ciljem stvaranja cjeloţivotnih kupaca, reklamna industrija je prepoznala u djeci idealno trţište. Cilj ovog rada je utvrditi utjecaj masovnih medija, a posebice reklama kao medijskog sadrţaja na djecu i mlade. U tu smo svrhu proveli anketno istraţivanje meĊu uĉenicima pred kraj razredne nastave i uĉenicima pred kraj osnovnoškolskog obrazovanja kako bi se utvrdile razlike u utjecaju medija i reklama s obzirom na dob.
Abstract (english)
The children of today use mass media on everyday basis, thus it is important to study and analyse how those media affect them. Children are the most vulnerable part of society as far as using the media is concerned because they have not developed critical thinking yet. The advertising industry is specifically geared towards children and young people. Because of the money the children have, as well as their impact on money their parents have, and with the aim of creating a lifelong consumers from children, the advertising industry has recognized the children as an ideal market. The aim of this study was to determine the influence of mass media, especially advertising as media content, on children and young people. For this purpose a survey was conducted among a two generations of primary education pupils in order to determine differences in the impact of media and advertising with respect to age.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:858117
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-10-27 11:00:14