The aims of this study were to investigate the approach and avoidance factors in intention to seek professional psychological help in case it is considered needed and to investigate relationship between those factors and gender and psychological problems. We conducted this study by online investigation among the sample of 490 Croatian university students. Hierarchical regression analysis explained 32.6% of variances of intention to seek professional psychological help. Anticipated utility of self-disclosing, general attitudes towards professional psychological help, direct experiences with professional psychological help, indirect experiences with professional psychological help and self-liking are the approach factors that increase intention to seek professional psychological help, while anticipated risk of self-disclosing is shown to be an avoidance factor that inhibits intention to seek professional psychological help. Also, it has been shown that women are more prone to express an intention for seeking professional psychological help. It is, also shown that women express higher anticipated utility of self-disclosing, lower anticipated risk of self-disclosure, higher indifference to stigma and more positive general attitude towards professional psychological help. Participants who were expressing a relatively high level of distress related to students problems were expressing a relatively high level of anticipated risk of self- disclosure, as well as the lower level of indifference to stigma in comparison to participants who were expressing a relatively low level of distress related to students problems. The results of this study were discussed in a form of practical implications which provide encouragement for people in need for a professional psychological help to seek it.