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master's thesis
Odnos marke poslodavca i odanosti organizaciji
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2023. urn:nbn:hr:111:617664
Alerić, Ana
University of Zagreb
Faculty of Croatian Studies
Department of Psychology

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Alerić, A. (2023). Odnos marke poslodavca i odanosti organizaciji (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:617664

Alerić, Ana. "Odnos marke poslodavca i odanosti organizaciji." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:111:617664

Alerić, Ana. "Odnos marke poslodavca i odanosti organizaciji." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:111:617664

Alerić, A. (2023). 'Odnos marke poslodavca i odanosti organizaciji', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 29 April 2024, https://urn.nsk.hr/urn:nbn:hr:111:617664

Alerić A. Odnos marke poslodavca i odanosti organizaciji [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2023 [cited 2024 April 29] Available at: https://urn.nsk.hr/urn:nbn:hr:111:617664

A. Alerić, "Odnos marke poslodavca i odanosti organizaciji", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:111:617664

Metadata
TitleOdnos marke poslodavca i odanosti organizaciji
Title (english)Relationship between employer branding and organizational commitment
AuthorAna Alerić
MentorGoran Milas (mentor)
Committee memberMiroslav Rajter (predsjednik povjerenstva)
Committee memberLea Andreis (član povjerenstva)
Committee memberGoran Milas (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Psychology)
Zagreb
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Psychology
Abstract
Tema marke poslodavca i njenog utjecaja na percepciju zaposlenika o organizaciji jednako je zanimljiva istraživačima i praktičarima. Istraživanja pokazuju kako marka poslodavca predstavlja značajan prediktor mnogih poželjnih organizacijskih ponašanja. Cilj ovog istraživanja bio je ispitati odnos između dimenzija privlačnosti marke poslodavca i odanosti organizaciji. U istraživanju su sudjelovala 222 sudionika iz Republike Hrvatske od kojih je 168 (75.7%) ženskog spola te 54 (24.3%) muškog spola. Uključeni su sudionici svih dobnih skupina, a raspon dobi kretao se od 18 do 65 godina. U online istraživanju korištena je Skala marke poslodavca koja je za potrebe ovog istraživanja prevedena na hrvatski jezik i Skala organizacijske odanosti te su ispitani sociodemografski podaci. Eksploratorna faktorska analiza potvrdila je višedimenzionalnost skale s 5 faktora. Rezultati su pokazali postojanje značajne povezanosti između pojedinih dimenzija marke poslodavca i dimenzija organizacijske odanosti, kao i postojanje generacijskih razlika u svim skalama organizacijske odanosti.
Abstract (english)
The subject of employer branding and its impact on employee perceptions of the organization equally interests researchers and practitioners. Research shows that employer branding is a strong predictor of favorable organizational behaviors. This study aimed to examine the relationship between dimensions of employer branding and organizational commitment. A total of 222 participants from Croatia took part in this research, out of which 168 (75.7%) were female and 54 (24.3%) were male. Participants were of all age groups with an age range from 18 to 65. The online survey consisted of the Employer attractiveness scale that was translated for this research, the Organizational commitment scale, and sociodemographic questions. The Exploratory factor analysis confirmed the multidimensionality of the scale with 5 factors. The results showed the existence of significant correlations between the dimensions of employer attractiveness and dimensions of organizational commitment as well as the existence of differences in levels of organizational commitment between generations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:617664
Study programmeTitle: Department of Psychology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra psihologije (magistar/magistra psihologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-20 14:22:06