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master's thesis
Heuristik dostupnosti i averzija prema gubitku
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2023. urn:nbn:hr:111:358858
Pejić, Monika
University of Zagreb
Faculty of Croatian Studies
Department of Psychology

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Pejić, M. (2023). Heuristik dostupnosti i averzija prema gubitku (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:358858

Pejić, Monika. "Heuristik dostupnosti i averzija prema gubitku." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:111:358858

Pejić, Monika. "Heuristik dostupnosti i averzija prema gubitku." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:111:358858

Pejić, M. (2023). 'Heuristik dostupnosti i averzija prema gubitku', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:111:358858

Pejić M. Heuristik dostupnosti i averzija prema gubitku [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2023 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:111:358858

M. Pejić, "Heuristik dostupnosti i averzija prema gubitku", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:111:358858

Metadata
TitleHeuristik dostupnosti i averzija prema gubitku
Title (english)Availability heuristic and loss aversion
AuthorMonika Pejić
MentorGoran Milas (mentor)
Committee memberLovorka Brajković (predsjednik povjerenstva)
Committee memberLea Andreis (član povjerenstva)
Committee memberGoran Milas (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Psychology)
Zagreb
Defense date and country2023-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Psychology
Abstract
Ovom studijom nastojalo se ispitati postoji li utjecaj heuristika dostupnosti na averziju prema gubitku, odnosno sklonost riziku, te postoje li eventualne razlike u averziji ovisno o tome je li heuristik dostupnosti prikazan kroz osobno iskustvo, iskustvo bliske osobe ili medijski članak. Analiza je provedena na 318 sudionika dobi 18 do 30 godina (M = 22), od čega su 133 osobe muškog (42%), a 185 ženskog spola (58%). Većina sudionika su studenti (n=262; 82%). U prvoj eksperimentalnoj skupini (E1) je ukupno 80, u drugoj 70, u trećoj 96, a u kontrolnoj 72 sudionika. Omjeri žena i muškaraca podjednaki. Za mjerenje averzije prema gubitku korišten je modificirani Holt-Laury upitnik (Holt-Laury method for elicting risk preferences, 2002). Istraživanje je provedeno online putem Formletsa. Sudionici su slučajnim odabirom raspodijeljeni u četiri skupine ovisno o načinu na koji je informacija o rizičnog gubitku prezentirana u pamćenju: osobno iskustvo (E1), iskustvo bliske osobe (E2), medijski članak (E3) i kontrolna skupina (K). Rezultati su pokazali da postoji statistički značajno djelovanje heuristika dostupnosti na averziju prema gubitku, te su osobe koje su bile izložene informaciji o novčanom gubitku nakon rizičnog ulaganja bile manje sklone upuštati se u rizično ponašanje kasnije u eksperimentu, što je u skladu s predviđanjima temeljenima na teoriji i istraživanjima. Nije pronađena razlika u averziji prema gubitku s obzirom na izvor informacije o rizičnom ulaganju. Nalazi doprinose teorijskim spoznajama o donošenju rizičnih odluka, te imaju praktične implikacije za razne domene ljudskog donošenja odluka.
Abstract (english)
This study aimed to examine the influence of the availability heuristic on loss aversion, i.e., risk propensity, and to determine if there are any differences in aversion based on whether the availability heuristic is presented through personal experience, the experience of a close person, or a media article. The analysis involved 318 participants aged 18 to 30 years (M = 22), including 133 males (42%) and 185 females (58%). The majority of participants were students (n = 262; 82%). The participant gender ratio was balanced. A modified Holt-Laury questionnaire (Holt-Laury method for eliciting risk preferences, 2002) was used to measure loss aversion. The research was conducted online using Formlets. Participants were randomly assigned to four groups based on the way information about risky loss was presented in memory: personal experience (E1), experience of a close person (E2), media article (E3), and control group (K). The results showed a statistically significant effect of the availability heuristic on loss aversion. Individuals exposed to information about financial loss after a risky investment were less inclined to engage in risky behavior later in the experiment, in line with predictions based on theory and research. No difference in loss aversion was found based on the source of information about risky investment. These findings contribute to theoretical insights into risky decision-making and have practical implications for various domains of human decision-making.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:358858
Study programmeTitle: Department of Psychology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra psihologije (magistar/magistra psihologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-20 14:25:21