The central focus of this research was to examine the relationship between Korean popular music (K-pop) and the cultural identity of young people. By providing a historical overview of K-pop and defining key terms used within the K-pop community, a theoretical framework was established to explain the connection between K-pop and changes in the cultural identity of young people. The main objective of the study was to understand and explain the influence of K-pop on the cultural identity of young people and to investigate whether any other forms of Korean popular culture had an impact on their identity, and whether these influences were positive or negative in nature. The sample for this qualitative research consisted of six relevant members of the K-pop community. A semi-structured interview was used as the method. The gathered data was transcribed and analyzed to identify recurring themes and patterns related to the specific topics. The research findings indicated that Korean popular music had a significant impact on the cultural identity of young people, and this influence was found to be of a positive nature. Additionally, it was revealed that no other forms of Korean popular culture had an impact on their identity. Given the lack of research on this topic, the study raises the question of whether the influence of K-pop on young people should be examined in more detail and on a larger scale.