The aim of this paper's research is to study media coverage of video games and how it affects public opinion and understanding of the game industry. The paper is divided into a theoretical and a research part. In the theoretical part, we learn about different aspects of video games, parts of their development, the state of the game industry in Croatia and the world, and the use of video game technology in improving business. Also, in the theoretical part, they try to determine the trends that prevail in media coverage of video games and present an overview of research related to the game industry itself and its products. The research part consists of two parts. The first part of the research was conducted using qualitative content analysis, where journalistic articles on the subject of video games and the game industry were analyzed from foreign online portals such as Kotaku and IGN, from domestic media (HCL and BUG), and domestic newspaper portals due to special gaming column (Večernji List, Culture - Games, 24 hours, Sci/tech-Gaming). The second part is devoted to quantitative analysis, which was carried out with the help of an online survey. The questionnaire was conducted among students of the University of Zagreb for a period of three months (March - June). The survey measured their impressions, their familiarity with the gaming industry, exposure to media content related to the gaming industry, purchase decisions and attitudes about social and political agendas in video games.