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master's thesis
Navike korištenja društvenih medija kod osoba kasne zrele dobi
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2023. urn:nbn:hr:111:478497
Šreng, Tessa
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Šreng, T. (2023). Navike korištenja društvenih medija kod osoba kasne zrele dobi (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:478497

Šreng, Tessa. "Navike korištenja društvenih medija kod osoba kasne zrele dobi." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:111:478497

Šreng, Tessa. "Navike korištenja društvenih medija kod osoba kasne zrele dobi." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:111:478497

Šreng, T. (2023). 'Navike korištenja društvenih medija kod osoba kasne zrele dobi', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 16 January 2025, https://urn.nsk.hr/urn:nbn:hr:111:478497

Šreng T. Navike korištenja društvenih medija kod osoba kasne zrele dobi [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2023 [cited 2025 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:111:478497

T. Šreng, "Navike korištenja društvenih medija kod osoba kasne zrele dobi", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:111:478497

Metadata
TitleNavike korištenja društvenih medija kod osoba kasne zrele dobi
Title (english)The features of social media usage among seniors
AuthorTessa Šreng
MentorLana Ciboci Perša (mentor)
Committee memberTanja Grmuša (predsjednik povjerenstva)
Committee memberDražen Maleš (član povjerenstva)
Committee memberLana Ciboci Perša (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Moderne tehnologije su u suvremenom društvu integrirane u svaki aspekt ljudskog života. Posljedično, digitalna pismenost postaje preduvjet sudjelovanja u društvu. Mogućnosti koje moderne tehnologije pružaju mogu unaprijediti i olakšati svakodnevni život. Tako raste popularnost društvenih medija koji zbog svoje praktičnosti i dostupnosti privlače mnoštvo korisnika. Društveni mediji omogućuju komunikaciju s drugim korisnicima, informiranje o raznim događajima, pretraživanje sadržaja od interesa, praćenje vijesti te kreiranje i dijeljenje vlastitog sadržaja. Starije osobe su se s modernom tehnologijom susrele u kasnijim stadijima života pa često ostaju digitalno isključene. Ipak, raste broj digitalno aktivnih osoba kasne zrele dobi. Stoga je cilj ovog istraživanja utvrditi navike korištenja društvenih medija kod osoba kasne zrele dobi, odnosno utvrditi razloge nekorištenja društvenih medija. Rezultati dobiveni anketom provedenom na uzorku od 194 ispitanika starijih od 64 godine pokazali su kako stariji korisnici društvene medije u najvećoj mjeri koriste za komunikaciju s obitelji i prijateljima, praćenje vijesti te pretraživanje sadržaja. Društvenim medijima najčešće pristupaju putem mobitela te u korištenju provode nekoliko sati tjedno. Dubinskim intervjuiranjem sedmero osoba starijih od 70 godina, uočeno je kako su najčešći razlozi nekorištenja društvenih medija nezainteresiranost, uvjerenje da je osoba prestara, strah od nepoznatog, nepovjerenje prema internetu i nedostatak odgovarajućeg edukatora.
Abstract (english)
Modern technologies are integrated into every aspect of contemporary society. Consequently, digital literacy is becoming a prerequisite for participation in society. The possibilities that modern technologies offer can help in everyday life tasks. This has led to the growing popularity of social media, which attract numerous users due to their convenience and accessibility. Social media enables communication with other users, staying informed about various events, searching for content of interest, following news, and creating and sharing personal content. Older people encountered modern technology later in life, which often leaves them digitally excluded. However, there is an increasing number of elder social media users. Therefore, the aim of this research is to determine the usage habits of social media among the elderly and to identify the reasons for not using social media. The results obtained from a survey conducted on a sample of 194 participants over the age of 64 showed that older users primarily use social media for communicating with family and friends, following news, and searching for content. They mostly access social media via mobile phones and spend several hours per week using them. Through in-depth interviews with seven individuals over the age of 70, it was observed that the most common reasons for not using social media include disinterest, the person thinking that they are too old to learn, complexity, distrust of the internet, and the lack of suitable education.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:478497
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-25 09:54:54