The subject of this thesis is the role of streaming services and their influence on the cinematographic industry. The paper will explain the terms of streaming services and cinematography, and gives its brief historical overview. The paper is dealing with the importance of the streaming servi ces and the cinematographic industry , their social aspects and the reasons why the audience opt for streaming services. The objective of the cinema theatres, but also of the streaming servi ces providers, is to achieve as large numbers of satisfied film watchers/service users and in this way to ensure the satisfactory business performance . Hence, one of the essential tasks is to attract the audience that lately has access to an increasing number of film consumption options. From the days of already forgotten video rentals, which due to the technological development, became obsolete, the film consumption has seen a succession of changes. The cinema theatres detected the potential threat that the streaming services may pose, so they adopted the practice of launching wide ranged marketing campaigns after release of new films in order to emphasize their exclusivity which the streaming servi ces ar e not able to match. This endeavour takes form of creation of events and film festivals aimed at an audience as large as possible. The streaming services providers offer the luxury of watching films in the comfort of one’s home at markedly lower prices, which gives these services a significant edge. In order to poll the opinions of the audience concerning this issue, a quality investigation was con ducted within two focus groups. The investigation was carried out in October and November 2022. The following t hemes were dealt with : personal preferences when the films are concerned , familiarity with streaming servi ces , the role of cinema theatres in one’s daily life habits, and perception of the importance of the streaming servi ces s