Since its inception, social networks have become a dominant channel of communication in all spheres of private and public life. In addition to their purpose of connecting and communicating with each other, they are large postal and business platforms as well as platforms of public life, and their appearance in the political sphere is especially significant. In Croatia, numerous politicians and political parties use social networks to share their views and activities with the public, thus creating a positive image and winning over voters. The question arises, what is the perception of Croatian citizens about what they think about the creation of the image of politicians on social networks. For this purpose, empirical research was conducted on the perception of the influence of social networks on the political image in the Republic of Croatia. 200 respondents participated in the research, which was conducted from March to June 2023. Research findings show that Croatian citizens have a mostly neutral or negative attitude towards politicians and political parties on social networks. Although they stated that it is possible to gain an opinion about politicians through social networks, they are not a decisive factor in creating an image, but the overall activities of politicians that are visible in their daily engagement and the achievement of political goals. Croatian citizens pointed out that politicians and political parties should communicate on social networks in a two-way manner, in an open, honest and concise manner, which most citizens believe they are not currently doing. In addition, a few citizens who participated in the research believe that politicians have no place on social networks.