With the popularization of digital media, the number of children who earn money through them has increased significantly over the past few years. The fame they have gained affects their perception of the world and how it works. Today, children who have acquired the status of influencers are often role models for their peers, who massively follow them on various social media platforms. Their popularity grew so much that they got a new name kidfluencers. Popular kidfluencers earn up to $26 million a year by publishing sponsored content and monetizing ad space on their social media pages (Cezarita Corderio, 202 1 ). The problem arises in the danger of exploitation of children because they have no legal right to the earnings they earn, safe working conditions and protection through labor laws (Cezarita Corderio , 202 1 ). Many parents of children's influencers say that creating content on social networks was the children's choice because they like to be present on the platforms (Cezarita Corderio, 202 1 ). Parents often overlook the potential harm of invading their children's privacy on social media (Cesarita Corderi o, 2021 After analyzing the content of children's influencers on YouTube, we can conclude that the role of their parents is to protect the privacy, mental health and integrity of the child, while at the same time supporting their creativity and positive influence on the audience. Kidfluencers can use their platform to create a safe space where children can learn about the world and society and make , through the attention they receive, a sense of trust with their youngest followers.