A quality communication, both with partners and clients, is one of the essential factors of successful business. Since Dubrovnik Airport is one of the actuators of economic development in the far south of the country, in this paper, processes and strategies of crisis communication, analysis of approaches, tactics and effectiveness of communication in crisis situations applied exactly at Dubrovnik Airport will be discussed. Following the development of crisis communication through the period that includes the Homeland War (1991), the Ronald Brown accident (1996), the World Global Crisis (2008), armed robbery (2019) and the COVID-19 Pandemic (2020) the aim of the research is to understand how Dubrovnik Airport deals with crisis situations through its strategies and approaches to crisis communication and to identify successful practices and potential areas of improvement. Dubrovnik Airport is a key factor in the tourism sector and connections with other parts of the world, therefore, at the moment of facing various crises, this can have a serious impact on its business. In such situations, effective crisis communication becomes essential for preserving the reputation and trust of passengers, partners and the general public. Although crisis prevention in itself is the best way to a successful business, the research showed that in crises planning preparations and simulation, fast and transparent communication with the public and evaluation of the impact of crisis communication are the key to success. All these factors greatly contribute to the successful operation of a serious and responsible company and its reputation in the media and the general public.