In today's globalized world, there is a growing demand for new tourist destinations and events that capture attention. This master thesis analyzes event management as one of the key factors in the development od tourist destinations, with a special focus on Slavonia and Baranja. The aim is to discover how the organization and promotion of events can increase the number of tourists in these regions and enhance their tourist, social and economic development. Altough Croatia is known for its coastal tourism, the contitental areas of the country, such as Slavonia and Baranja, are still not sufficiently recognized. The thesis consists of theoretical and research parts. The theoretical part provides a deeper insight into the concepts of event management and tourism, as well as their interconnection. It also explores the potential for the development of Slavonia and Baranja as tourist destinations. On the other hand, the research part includes a survey examining respondents' attitudes about the impact of events on their decision to visit a particular location and the possibilities for the development of Slavonia and Baranja as tourist destinations. The research was conducted between February and April 2024, and was distributed via social networks. It was open to all age groups and residents of Croatia. The results showed that event management and promotion of events can significantly improve the tourist destinations of Slavonia and Baranja. Insufficient media coverage, an inadequately attractive tourist offer, and a lack of acommodation capacities limit visitor numbers. Investments in infrastructure, modernization of marketing strategies, and inclusion of attractive content for young people are key to increasing the tourist appeal of the regions.