The development of the information technology industry has become everyday occurrence, and so the need for the development of employer branding in all industries has arisen. Namely, the search for quality workforce becomes imperative; students become the ones who are just entering the labor market and changing the standards. Corporations are focused on attracting and retaining young talent to form a strong workforce. The paper presents how internal and external corporate communication affects employer branding. More importantly, the identity, image, reputation, and culture of corporations, which greatly influence employer branding, were analyzed. Consequently, the aforementioned affects the employer brand and successful employer branding which is multi-layered and sometimes dependent on the industry of the corporation and the interests of the workforce of a particular industry. In this thesis, emphasis is placed on the students of the Faculty of Electrical Engineering and Computing and their perception of employer branding. For this reason, a survey was made for FER students in their final years of study. Employed and unemployed students were asked about their preferences when looking for a job, what attracted them when applying for a job or internship, their satisfaction with employment, and their opinion on aspects of employer branding was examined. The research concluded that students in the ICT industry pay attention to employer branding and that most students base their decisions, most often, on the reputation of the organization and recommendations from people around them - word of mouth.