prikaz prve stranice dokumenta Utjecaj umjetne inteligencije na suvremeno novinarstvo
Access restricted to students and staff of home institution
master's thesis
Utjecaj umjetne inteligencije na suvremeno novinarstvo
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2024. urn:nbn:hr:111:822112
Papo Brzica, Ana Sara
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Papo Brzica, A. S. (2024). Utjecaj umjetne inteligencije na suvremeno novinarstvo (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:822112

Papo Brzica, Ana Sara. "Utjecaj umjetne inteligencije na suvremeno novinarstvo." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2024. https://urn.nsk.hr/urn:nbn:hr:111:822112

Papo Brzica, Ana Sara. "Utjecaj umjetne inteligencije na suvremeno novinarstvo." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2024. https://urn.nsk.hr/urn:nbn:hr:111:822112

Papo Brzica, A. S. (2024). 'Utjecaj umjetne inteligencije na suvremeno novinarstvo', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 27 September 2024, https://urn.nsk.hr/urn:nbn:hr:111:822112

Papo Brzica AS. Utjecaj umjetne inteligencije na suvremeno novinarstvo [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2024 [cited 2024 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:111:822112

A. S. Papo Brzica, "Utjecaj umjetne inteligencije na suvremeno novinarstvo", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:111:822112

Metadata
TitleUtjecaj umjetne inteligencije na suvremeno novinarstvo
Title (english)The impact of artificial intelligence on contemporary journalism
AuthorAna Sara Papo Brzica
MentorTamara Kunić (mentor)
Committee memberLjubica Josić (predsjednik povjerenstva)
Committee memberAna Marija Dunaj (član povjerenstva)
Committee memberTamara Kunić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Cilj istraživanja ovog diplomskog rada bio je utvrditi percepciju studenata komunikologije i novinarstva o utjecaju umjetne inteligencije na tradicionalnu novinarsku profesiju. Nastojalo se ispitati što studenti misle o utjecaju umjetne inteligencije na aspekt društvene odgovornosti medija, profesiju novinara te obrazovanje novinara. Kvantitativnom metodom online ankete prikupljena su mišljenja 153 studenta i studentice komunikologije i novinarstva u periodu od 07. srpnja do 09. kolovoza 2024. godine. Rezultati ukazuju na to da studenti smatraju kako umjetna inteligencija negativno mijenja tradicionalnu novinarsku profesiju, međutim ne postoji dovoljno dokaza koji upućuju na to da studenti komunikologije i novinarstva smatraju kako uporaba umjetne inteligencije više doprinosi medijima kao industriji, nego novinarstvu kao društveno odgovornoj struci. Na temelju dobivenih podataka ne može se zaključiti kako studenti komunikologije i novinarstva smatraju da uporaba umjetne inteligencije više ugrožava posao novinara, nego što ga olakšava. Najveći konsenzus studenata je oko toga da studiji komunikologije i novinarstva trebaju dati kvalitetnije obrazovanje u umjetnoj inteligenciji u novinarstvu te se iz rezultata može iščitati kako obrazovanje na istraživanu temu nije bilo adekvatno.
Abstract (english)
The aim of this thesis was to determine the perceptions of communication and journalism students regarding the impact of artificial intelligence on the traditional journalism profession. The study sought to explore students' opinions on the influence of artificial intelligence on the social responsibility aspect of the media, the journalism profession, and the education of journalists. Through a quantitative method using an online survey, opinions were collected from 153 communication and journalism students between July 7 and August 9, 2024. The results indicate that students believe artificial intelligence negatively alters the traditional journalism profession; however, there is insufficient evidence to suggest that the use of AI contributes more to the media as an industry than to journalism as a socially responsible profession. Based on the data obtained, it cannot be concluded that communication and journalism students perceive the use of AI as more of a threat to journalism jobs than a benefit. The greatest consensus among students is that communication and journalism studies should provide higher-quality education on the use of artificial intelligence in journalism, and the results suggest that the education on this topic has not been adequate.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:822112
Study programmeTitle: Communication Studies (Single Major, Science Stream)
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra komunikologije (sveučilišni/a magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-19 11:38:35