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undergraduate thesis
Manipulacija javnog mnijenja
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2024. urn:nbn:hr:111:311677
Meštrović, Hrvoje
University of Zagreb
Faculty of Croatian Studies

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Meštrović, H. (2024). Manipulacija javnog mnijenja (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:311677

Meštrović, Hrvoje. "Manipulacija javnog mnijenja." Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, 2024. https://urn.nsk.hr/urn:nbn:hr:111:311677

Meštrović, Hrvoje. "Manipulacija javnog mnijenja." Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, 2024. https://urn.nsk.hr/urn:nbn:hr:111:311677

Meštrović, H. (2024). 'Manipulacija javnog mnijenja', Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:111:311677

Meštrović H. Manipulacija javnog mnijenja [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2024 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:111:311677

H. Meštrović, "Manipulacija javnog mnijenja", Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:111:311677

Metadata
TitleManipulacija javnog mnijenja
Title (english)Manipulation of Public Opinion
AuthorHrvoje Meštrović
MentorIvan Burić (mentor)
MentorTamara Kunić (sumentor)
Committee memberIvan Burić (predsjednik povjerenstva)
Committee memberTamara Kunić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
Zagreb
Defense date and country2024-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Tokom Prvog svjetskog rata i daljnjeg širenja masovnih medija postaje jasna važnost javnog mnijenja. Manipulacija njime širi se s političke primjene na sve segmente društva. Kao najistaknutije osobe koje se njime bave su Walter Lippmann i Edward Bernays. Osim što su javno mnijenje teoretski obradili, posebno je bio bitan njihov praktičan rad. Nasuprot njima, u drugoj polovici 20. stoljeća, javlja se Noam Chomsky koji kritizira razmjere manipulacije javnim mnijenjem u demokratskim društvima. Smatra da, za razliku od totalitarnih sustava gdje se kontrola bazira na nasilju, demokracije počivaju na kontroli javnog mnijenja koja se odvija uz pomoć razrađenog sustava manipulacije. Cilj ovog rada ukratko je bio objasniti ključne pojmove i teorije te kritike sve trojice autora. Javno mnijenje nije ukupnost pojedinačnih mnijenja nego zbroj tih mnijenja, a termin manipulacija upotrebljava se u negativnom kontekstu kao upravljanje, varanje ili podvaljivanje tom zbroju.
Abstract (english)
In World War I and with further dissemination of mass media it becomes clear the importance of public opinion. After that, manipulation of public opinion spreads to all parts of society. The most importants experts from that field are Walter Lippmann and Edward Bernays. Except their theoretical work on public opinion, especially important was their practice. On the contrary, in second part of 20th century, Noam Chomsky criticizes the scale of public opinion manipulation in democratic society. He thinks that unlike totalitarian societies where control is based on violence, democracies lies on control of public opinion which is based on complex system of manipulation. The goal of this paper was to explain key terms, theories and critics of all three authors which this paper is about. Public opinion is not totality of single opinions rather sum of this opinions and term manipulation is used in negative way as managing, cheating or hoax of that sum.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:311677
Study programmeTitle: Communication Studies (Single Major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-11-06 10:56:53