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undergraduate thesis
Učinkovitost radijskoga oglašavanja
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2024. urn:nbn:hr:111:703570
Gabrić, Marta
University of Zagreb
Faculty of Croatian Studies

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Gabrić, M. (2024). Učinkovitost radijskoga oglašavanja (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:703570

Gabrić, Marta. "Učinkovitost radijskoga oglašavanja." Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, 2024. https://urn.nsk.hr/urn:nbn:hr:111:703570

Gabrić, Marta. "Učinkovitost radijskoga oglašavanja." Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, 2024. https://urn.nsk.hr/urn:nbn:hr:111:703570

Gabrić, M. (2024). 'Učinkovitost radijskoga oglašavanja', Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, accessed 16 January 2025, https://urn.nsk.hr/urn:nbn:hr:111:703570

Gabrić M. Učinkovitost radijskoga oglašavanja [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2024 [cited 2025 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:111:703570

M. Gabrić, "Učinkovitost radijskoga oglašavanja", Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:111:703570

Metadata
TitleUčinkovitost radijskoga oglašavanja
Title (english)The Effectiveness of Radio Advertising
AuthorMarta Gabrić
MentorLana Ciboci Perša (mentor)
Committee memberLana Ciboci Perša (predsjednik povjerenstva)
Committee memberDavor Trbušić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
Zagreb
Defense date and country2024-06-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Ovaj završni rad obrađuje temu učinkovitosti radijskog oglašavanja. Prvi dio rada fokusiran je na povijesni razvoj radija te njegovo usavršavanje kroz godine i utjecaj radija na razvoj novinarstva. Ističe se proces razvoja radija u Republici Hrvatskoj kao i njegova današnja popularnost s naglaskom na razliku između formatiranog i neformatiranog radija. U drugom dijelu rada navodi se definicija i važnost oglašavanja u poslovanja s posebnim osvrtom na učinkovitost radijskog oglašavanja i metode koje su najčešće korištene kako bi oglašavanje bilo učinkovito i ostvarivo. Istaknuti su unutarnji i vanjski čimbenici koji imaju poseban utjecaj na razvoj oglašavanja uz određene prednosti i nedostatke u procesu radijskog oglašavanja. Na koncu ovog pregleda navodi se pretpostavka razvoja budućih procesa oglašavanja i utjecaj koji digitalizacija ostavlja na učinkovitost radijskog oglašavanja.
Abstract (english)
This final paper deals with the topic of effectiveness of radio advertising. The first part of the work is focused on the historical development of radio and its improvement over the years and the influence of radio on the development of journalism. The process of radio development in the Republic of Croatia is highlighted as well as its current popularity with an emphasis on the difference between formatted and unformatted radio. The second part of the paper states the definition and importance of advertising in business, with special reference to the effectiveness of radio advertising and the methods that are most often used to make advertising effective and achievable. Internal and external factors that have a special influence on the development of advertising are highlighted, along with certain advantages and disadvantages in the radio advertising process. At the end of this review, the assumption of the development of future advertising processes and the impact that digitalization has on the effectiveness of radio advertising is stated.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:703570
Study programmeTitle: Communication Studies (Single Major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-11-13 11:42:03