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master's thesis
Politička komunikacija na društvenim mrežama
Zagreb: University of Zagreb, University of Zagreb - Centre for Croatian Studies, 2014. urn:nbn:hr:111:899300
Demirović, Emina
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Demirović, E. (2014). Politička komunikacija na društvenim mrežama (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:899300

Demirović, Emina. "Politička komunikacija na društvenim mrežama." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2014. https://urn.nsk.hr/urn:nbn:hr:111:899300

Demirović, Emina. "Politička komunikacija na društvenim mrežama." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2014. https://urn.nsk.hr/urn:nbn:hr:111:899300

Demirović, E. (2014). 'Politička komunikacija na društvenim mrežama', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 20 May 2024, https://urn.nsk.hr/urn:nbn:hr:111:899300

Demirović E. Politička komunikacija na društvenim mrežama [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2014 [cited 2024 May 20] Available at: https://urn.nsk.hr/urn:nbn:hr:111:899300

E. Demirović, "Politička komunikacija na društvenim mrežama", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:111:899300

Metadata
TitlePolitička komunikacija na društvenim mrežama
Title (english)Political Communication on Social Networks
AuthorEmina Demirović
MentorJelena Jurišić (mentor)
Committee memberIvan Burić
Committee memberJelena Jurišić
Committee memberIfigenija Račić
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2014-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Sve je veći broj političkih stranaka koje svoje izborne kampanje temelje upravo na društvenim mrežama – novom marketinškom alatu koji je pak u službi razvoja i jačanja političkog marketinga. Jedan od primjera političkih stranaka čija se je izborna kampanja temeljila na društvenim mrežama u Republici Hrvatskoj jest Kukuriku koalicija koja je ujedno i dobila prethodne parlamentarne izbore u Republici Hrvatskoj. Ono što je moguće istaknuti, činjenica je kako u Republici Hrvatskoj nema istraživanja koja su za cilj imala utvrđivanje uloge društvenih mreža u političkom komuniciranju. Politički je marketing kao i društvene mreže u službi političkog komuniciranja bio predmetom proučavanja brojnih svjetskih stručnjaka koji se ujedno i bave promatranim segmentom političkog marketinga. Društvene mreže predstavljaju komunikacijski alat koji omogućava objavljivanje ciljanih sadržaja ljudima kojima su isti namijenjeni. Koristeći društvene mreže, omogućeno je ''besplatno'' oglašavanje kao i interakcija s potencijalnim korisnicima/kupcima bilo da je riječ o poslovnim subjektima, političkim strankama, vjerskim institucijama, različitim humanitarnim organizacijama i dr. Korištenjem društvenih mreža, omogućeno je postizanje marketinških ciljeva segmenta poslovanja u kojemu se iste koriste.
Abstract (english)
A growing number of political parties that his election campaign based precisely on social networks - a new marketing tool that is in the service of development and strengthening of political marketing. One example of the political party whose election campaign was based on social networks in the Republic of Croatia is the SDP-led coalition which also won the previous parliamentary elections in Croatia. What is possible to emphasize the fact that in Croatia there is no research that is aimed at determining the role of social networks in political communication. Political marketing as well as social networks in the service of political communication was investigated by a number of world experts who are also involved in the observed segment of political marketing. Social networks represent a communication tool that allows publishing targeted content to people who have the same intended. Using social networks, it is possible to 'free' advertising as well as interaction with potential users / customers whether it be on business entities, political parties, religious institutions, various humanitarian organizations and others. Using social networks, it is possible to achieve marketing goals segments business in which they are used.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:899300
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-10-15 11:50:07