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master's thesis
Moć uvjeravanja u javnom nastupu
Zagreb: University of Zagreb, University of Zagreb - Centre for Croatian Studies, 2016. urn:nbn:hr:111:611006
Hasija, Marina
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Hasija, M. (2016). Moć uvjeravanja u javnom nastupu (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:611006

Hasija, Marina. "Moć uvjeravanja u javnom nastupu." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:611006

Hasija, Marina. "Moć uvjeravanja u javnom nastupu." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:611006

Hasija, M. (2016). 'Moć uvjeravanja u javnom nastupu', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:111:611006

Hasija M. Moć uvjeravanja u javnom nastupu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2016 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:111:611006

M. Hasija, "Moć uvjeravanja u javnom nastupu", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:111:611006

Metadata
TitleMoć uvjeravanja u javnom nastupu
Title (english)Power of persuasion in public performance
AuthorMarina Hasija
MentorDanijel Labaš (mentor)
MentorLana Ciboci (mentor)
Committee memberVine Mihaljević (predsjednik povjerenstva)
Committee memberLana Ciboci (član povjerenstva)
Committee memberDanijel Labaš (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2016-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Moć uvjeravanja ili persuaziju James Borg (2010: 13-25) definira kao svaku informaciju ili poruku kojom se pokušava utjecati na mišljenja, stavove ili djelovanja ljudi. Osnovni elementi koje koristimo pri uvjeravanju su: zadobivanje povjerenja druge osobe iznošenjem pripremljenih jasnih i uvjerljivih argumenata; izražavanje na način da drugi povjeruju u naše izlaganje; korištenje činjenica i drugih dokaza; apeliranje na emocije. Prema Aristotelu, uspješno uvjeravanje se postiže upotrebom jedne od triju vrsta „umjetničkog dokaza“ – logosa, patosa i etosa, a te kategorije određene su još prije dvije tisuće godina kao temelj svakoga uvjeravajućeg govora. U modernome svijetu još uvijek ih upotrebljavamo i to u svakodnevnoj praksi. Oni omogućuju uvid u uvjeravanje u zakonskom, komercijalnom i političkom kontekstu. Neki smatraju kako je upravo umijeće govorništva najvrjedniji alat za postizanje velikih ciljeva. Tema ovoga diplomskoga rada je upravo jedan od aspekata umijeća govorništva – moć uvjeravanja u javnome nastupu. Drugi dio rada posvećen je analizi sadržaja inauguracijskoga govora predsjednice Republike Hrvatske Kolinde Grabar-Kitarović, kako bi se na primjeru njezinog govora mogla primijeniti teorijska načela persuazivnoga govora obrađenoga u prvome dijelu rada. U svrhu ostvarivanja postavljenih ciljeva korištena je metoda analize sadržaja s analitičkom matricom temeljenom na unaprijed postavljenim kriterijima za evaluaciju pojedinih verbalnih i neverbalnih elemenata.
Abstract (english)
James Borg (2010: 13-25) defines the power of persuasion as any information or message that attempts to influence the opinion, attitude and actions of people. The basic elements that we use in the persuasion are: gaining trust of other person by presenting clear and convincing arguments; the expression in a such form that everyone can be successfully convinced in our presentation; usage of facts and other evidence; stimulating emotions. According to the Aristotle, successful persuasion is achieved by using one of three types of "artistic evidence" - logos, pathos and ethos. These categories are determined as the foundation of every persuasive speech two thousand years ago. We still use them in daily practice in the modern world. They provide insight into the legal, commercial and political context of persuasion. Some believe that the art of public speaking is the most valuable tool for achieving big goals. The theme of this thesis is just one of the aspects of the art of rhetoric - the power of persuasion in public performance. The second part of thesis is dedicated to the analysis of the inaugural speech of the Croatian president Kolinda Grabar-Kitarović. The theoretical principles of persuasive speech, elaborated in first part of present work, were applied to her inaugural speech. Method of content analysis with analytical matrix based on pre-established criteria for the evaluation of certain verbal and non-verbal elements was used in order to achieve the set goals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:611006
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-05 11:44:04