A crisis is an extraordinary and unexpected situation which is accompanied by negative publicity. The key features of a crisis are a great threat, uncertainty and time pressure. In order to prevent time pressure, it is important to react and communicate on time. Crisis communication denotes an exchange of information and taking care of creating a meaning for certain target groups of the public. Crisis communication is an integral part of crisis management, and, as such, it has a key role in a crisis, if, of course, it follows the crisis communication plan, as well as its tasks and principles. Communication before a crisis has to be carefully planned and prepared for a crisis situation. Communication during a crisis is crucial during the first 24 hours, solely because of the speed of the transfer of information. The focus needs to be put on communication with the media, which inform the public. In communication after a crisis it is important to return to a normal life and business activities as soon as possible. It is necessary to establish whether an organization identified a crisis and its relevance on time, and whether there was a possibility to avoid crisis and in which manner. This can be determined by an analysis of a crisis situation. An analysis of a crisis situation is necessary for the institutions which participated in the protection and recovery during the natural disaster – flood, in May 2014 in parts of eastern Slavonia. The purpose of this paper is to analyze the content of the national daily newspapers, during and after the great floods, in order to determine crisis communication of the institutions responsible for flood control.