prikaz prve stranice dokumenta Komunikacija nevladinih neprofitnih udruga - studija slučaja
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master's thesis
Komunikacija nevladinih neprofitnih udruga - studija slučaja
Udruga Franak
Zagreb: University of Zagreb, University of Zagreb -Department of Croatian Studies, 2016. urn:nbn:hr:111:378257
Marinčić, Ivana
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Marinčić, I. (2016). Komunikacija nevladinih neprofitnih udruga - studija slučaja : Udruga Franak (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:378257

Marinčić, Ivana. "Komunikacija nevladinih neprofitnih udruga - studija slučaja : Udruga Franak." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:378257

Marinčić, Ivana. "Komunikacija nevladinih neprofitnih udruga - studija slučaja : Udruga Franak." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:378257

Marinčić, I. (2016). 'Komunikacija nevladinih neprofitnih udruga - studija slučaja : Udruga Franak', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:111:378257

Marinčić I. Komunikacija nevladinih neprofitnih udruga - studija slučaja : Udruga Franak [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2016 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:111:378257

I. Marinčić, "Komunikacija nevladinih neprofitnih udruga - studija slučaja : Udruga Franak", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:111:378257

Metadata
TitleKomunikacija nevladinih neprofitnih udruga - studija slučaja : Udruga Franak
Title (english)Communication of non profit NGO'S - case study: association Franak
AuthorIvana Marinčić
MentorJelena Jurišić (mentor)
MentorŽanina Žigo (mentor)
Committee memberIvan Burić (predsjednik povjerenstva)
Committee memberDuje Bonacci (član povjerenstva)
Committee memberJelena Jurišić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2016-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Civilno društvo čini treću sferu društva, uz privatnu i javnu, u kojoj se pojedinci mogu slobodno povezivati i propitivati rješenja određenih društvenih problema. Cilj većine organizacija civilnog društva je ostvarenje misije i dugoročna održivost. Kako bi organizacija osigurala autonomiju i sredstva za rad mora uspostaviti i održavati odnose koji su joj za to nužni. Odnosi s javnošću posjeduju potrebne strategije i taktike kojima organizacije civilnog društva mogu izgraditi potporu za svoje projekte, stvoriti odgovarajući ugled i vidljivost u javnosti. Rad se bavi odnosima s javnošću u organizacijama civilnog društva. Također, rad istražuje komunikaciju Udruge Franak, kroz proučavanje kako organizacija koristi određene tehnike i alate odnosa s javnošću. Kroz prikaz definicija, modela, strategija i taktika odnosa s javnošću u neprofitnim organizacijama i na konkretnom primjeru, želimo ukazati na značaj i ulogu odnosa s javnošću u organizacijama civilnog društva
Abstract (english)
Civil society, is the third sphere of society, in which individuals are free to associate and to question the solutions to certain social problems. The goal of the majority of civil society organizations is to achieve its mission, as well as long-term sustainability. In order to ensure the autonomy of the organization and proper funding, organizations have to establish and maintain necessary relations. Public relations hold strategies and tactics that can assist non-profit organisations in creating reputation and visibility in public. This paper examines public relations in civil society organizations. Also, the paper explores how FRANC – Association for Consumer protection of users of financial services is using public relations tactics and tools. The paper will give an overview of public relations definitions, models, strategies and tactics in non-profit organizations. The goal of the paper is to highlight the importance and role of public relations in civil society organizations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:378257
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-05-02 11:47:24