The paper presents the analysis of the pottery assemblage from the systematic excavations at the forum of Municipium Flavium Fulfinum (2007–2013), situated near Omišalj on the Krk Island. The assemblage has been divided into amphorae, tableware, domestic ware and cooking ware, oil lamps, various ceramic objects and construction ceramics, and in terms of chronology belongs to the early and late antiquity and the modern period. In addition to a typo-chronological analysis of the assemblage, which was facilitated by analogies with the neighbouring regions of the Kvarner Gulf, Dalmatia, Istria, as well as Italy and Slovenia, the paper offers a review of their distribution in northern Liburnia and the wider Eastern Adriatic region. Also, based on the analysed finds we attempted to interpret the commercial movements and habits of the residents of Fulfinum through different historical periods to which the assemblage belongs. We have, for instance, perceived certain differences in the frequency of individual categories, which we interpreted with regard to the function of the forum area, as well as in the wider context of the commercial traffic in the Adriatic: fine tableware and imports from the Italian territory are present throughout early antiquity, same as the products of a local ceramic workshop in Crikvenica, whereas African products predominate in the later periods, in addition to the rare imports from the East. From the end of the 4th cent., with the appearance of coarse cooking ware of black-grey fabric there arises also a possibility of regaining the local/regional market, although the place of origin of this ceramic type has not been entirely clarified.