| Title (croatian) | Akcijski plan razvoja nautičkog turizma |
| Author | Siniša Horak MBZ: 80600 |
| Author | Zrinka Marušić MBZ: 206723 |
| Author | Hrvoje Carić MBZ: 287885 |
| Author | Ivan Sever MBZ: 398122 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Nautički turizam se u ovom Akcijskom planu definira kao vrsta turizma u kojoj je glavni motiv putovanja višednevna plovidba i s njom povezani doživljaji na vodi i kopnu. U Hrvatskoj se nautički turizam danas odvija u okviru sljedećih podvrsta (proizvoda): - krstarenja na vlastitim ili unajmljenim (čarter) brodicama i jahtama (jahting turizam) - krstarenja morem na brodovima (uglavnom tzv. guletima) pod hrvatskom zastavom (domaći 'kruzing') - krstarenja morem na malim, srednjim i velikim brodovima pod stranom zastavom (međunarodni 'kruzing') te - krstarenja rijekama brodovima pod stranim zastavama (riječni 'kruzing'). Akcijski plan osigurava strateški razvojni okvir djelovanja i provedbe aktivnosti različitih relevantnih dionika razvoja u sferi nautičkog turizma u planskom razdoblju Strategije razvoja turizma Hrvatske do 2020. Za koordinaciju provedbe Akcijskog plana razvoja nautičkog turizma nadležno je Međuministarsko stručno vijeće za provedbu Strategije. Problematika nautičkog turizma u Hrvatskoj u Akcijskom se planu promatra primarno sa stajališta održivog razvoja i aktivnosti koje treba poduzeti s ciljem unapređenja ponude i povećanja atraktivnosti proizvoda za korisnike/posjetitelje i investitore. Metodološki pristup izradi Akcijskog plana razvoja nautičkog turizma sagledava nautički turizam kao multidisciplinarnu pojavu, a, osim na multidisciplinarnom pristupu, zasniva se na transparentnosti procesa rada, uključivanju dionika te relevantnim, reprezentativnim i pouzdanim podacima. Akcijski plan nautičkog turizma za svaku pojedinu njegovu pojavnost sadrži kratki prikaz stanja i relevantne trendove, zatim ključne faktore uspjeha, SWOT, viziju i ciljeve razvoja. Za ostvarenje vizije, odnosno razvojnih ciljeva definirani su programi i aktivnosti koje treba poduzeti u planskom razdoblju da bi se planirano moglo ostvariti. Za svaki razvojni program određene su ključne aktivnosti, njihovi nositelji, ostali važni dionici, prioriteti, a za one za koje je potrebno osigurati financiranje, navedeni su mogući izvoru financiranja, uključujući i one iz fondova EU, te njihov procijenjeni iznos. |
| Description (english) | Nautical tourism in this Action Plan is defined as a type of tourism in which the main travel motivation is multiday sea or river cruise with the associated experiences on water and land. In Croatia, there are four types of tourism products under the nautical tourism: - Cruising/sailing on own or rented (charter) boats and yachts (yachting tourism) - Sea cruising on ships (mainly the so-called gullets) under the Croatian flag (national cruising) - Sea cruising on small, medium and large ships under foreign flags (international cruising) and - River cruising on ships under foreign flags (river cruising). The Action Plan provides a strategic development framework for the implementation of the activities of the various relevant stakeholders in the field of nautical tourism development in the planning period of the Croatian Tourism Development Strategy until 2020. The inter-ministerial expert committee for the implementation of the Strategy is responsible for the coordination of the implementation of the Action Plan. The issue of nautical tourism in Croatia in this Action Plan is viewed primarily from the perspective of sustainable development and activities that have to be undertaken with the aim of improving the supply and increasing the attractiveness of products for customers / visitors and investors. The methodological approach to the development of this Action Plan assesses nautical tourism as a multidisciplinary phenomenon and is therefore based on the multidisciplinary approach, transparency of the work process, stakeholder involvement and relevant, representative and reliable data. Action plan for each nautical tourism product (yachting, national sea cruising, international sea and river cruising) contains a brief overview of the current situation and relevant trends, the key success factors, SWOT, vision and development goals. Furthermore, programs and activities are defined that have to be undertaken in the planning period in order to achieve the stated goals. For each development program listed are the key activities, stakeholders, implementation period and funds necessary for the implementation, as well as possible financing sources, including those from EU funds. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:403058 |
| Publication | 2014 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | Institutional access |
| Terms of use |  |
| Public note | Voditelj/ica projekta: Siniša Horak. |
| Created on | 2021-08-25 12:49:03 |
