| Title (croatian) | Stavovi i potrošnja turista i posjetitelja Zagreba : Tomas Zagreb 2012 |
| Author | Zrinka Marušić MBZ: 206723 |
| Author | Sanda Čorak MBZ: 98365 |
| Author | Ivan Sever MBZ: 398122 |
| Other responsibility | Višnja Mezak (Contributor) |
| Other responsibility | Mislav Mikec (Contributor) |
| Other responsibility | Siniša Horak (Contributor) MBZ: 80600 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Istraživanje Stavovi i potrošnja turista i posjetitelja Zagreba provodi se za potrebe Turističke zajednice Grada Zagreba, kontinuirano od 1998. godine (1998., 2003., 2005., 2006., 2008., 2012.). To je primarno istraživanje u kojem se podaci prikupljaju osobnim intervjuom s turistima i posjetiteljima Zagreba. Sadržaj istraživanja uključuje: sociodemografske podatke, motivaciju za dolazak, izvore informacija, obilježja putovanja i boravka u Zagrebu, zadovoljstvo ponudom u Zagrebu i potrošnju tijekom boravka u Zagrebu. U 2012. godini istraživanje se provodilo tijekom svih 12 mjeseci na uzorku od 1832 ispitanika, od čega 1175 ispitanika u hotelima. Cjeloviti rezultati istraživanja su prikazani u istoimenom izvještaju. |
| Description (english) | Survey on attitudes and expenditures of tourists and visitors in Zagreb in 2012 has been conducted for the sixth time (1998, 2003, 2005, 2006, 2008 and 2012) for the Zagreb Tourism Bord. The survey content is: Socio-economic data, visitor’s motivation and sources of information, travel characteristics, characteristics of stay in Zagreb, attitudes towards diff erent elements of tourism offer and expenditures while staying in Zagreb. Data are collected by personal interview with Zagreb visitors in 18 hotels, 4 hostels and at 17 locations in the city during all 12 months. Sample size was 1,832 respondents, of which 1,175 hotel guests. Survey results are presented in the Survey Report TOMAS Zagreb 2012. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:739109 |
| Publication | 2013 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | Institutional access |
| Terms of use |  |
| Public note | Voditelji/ce projekta: |
| Created on | 2021-09-16 08:48:32 |
