The project Master plan and tourism development strategy of the Republic of Croatia is basis for the TOURISM DEVELOPMENT STRATEGY OF THE REPUBLIC OF CROATIA UNTIL 2020 (Strategy). The Strategy, as the main development document of Croatian tourism, created in the anticipation of Croatia's imminent accession to the European Union, should provide direction and open new areas for the development of tourism in the coming period. Pronounced/strong economic and political instability at global level and in the European Union, new conditions of Croatia's micro-environment, as well as dynamic changes to consumer expectations on global tourist market point to the necessity of re-examining the current tourism development model in Croatia with the aim of implementing developmental guidelines and operative strategies for the coming period. In accordance with this, the Strategy provides an answer to the question what type of tourism does Croatia wish and needs to develop, and determines key activities of the tourism policy aimed at ensuring production, institutional, organisational and human preconditions for the improvement of competitive capacities of Croatian tourism, and using the resource basis based on the principles of responsible and sustainable development. Finally, since this is a document which should ensure Croatia's integration into a consolidated tourism policy of the European Union, the Strategy represents a complete conceptual framework which enables: (i) Coordinated action form the tourism policy makers and systematic compliance with tourism policy measures; (ii) Complete understanding of key directions for the development of Croatian tourism as a prerequisite for attracting interest of potential domestic and foreign investors; and (iii) Targeted guiding of the development and investment process, and effective withdrawal of the funds from the EU funds. The methodological approach to the strategy development considered tourism as a multidisciplinary phenomenon, and it is based on the following principles: transparency of the planning process, multidisciplinary approach, stakeholder engagement/participatory approach, public involvement, bottom-up and top-down approach, production and spatial approach and the use of the relevant data. The strategy is based on the analysis of key indicators of achieved development as a starting point, it considers limitations and development possibilities which are visible from relevant development trends in the global environment, and recognizes key success factors on which Croatian tourism policy should focus in the period leading up to 2020. The results from the ""status quo"" analysis, together with the defining of key development principles, form the premises for the introduction of a new development vision and strategic goals and tasks, which need to be completed by 2020. Development principles are a reflection of both the understanding of development processes and expected changes in the macro-environment, and of the need to implement pre-conditions for the development of Croatian tourism that is sustainable and competitive in the long run. Based on this, a new value system is introduced which is adapted to the market, and from which development strategy and strategic goals until 2020 are derived. The new vision offers answers to the three key questions: (i) what Croatian tourism should be, (ii) what are the key prerequisites for development of Croatian tourism, and (iii) how to attract tourism demand. The vision is basis for the four strategic goals/key activity areas: (i) the institutional framework, (ii) the business sector, (iii) destination, and (iv) the implementation of tourism policies. The final part of the document relates to the implementation of the vision and strategic developmental goals. The emphasis is placed on identification of the key development activities/programs that tourism policy should primarily focus in the period until 2020. Those programs are also the basis for the leading investment projects that may become generators of new brand identity and re-branding of the Croatian tourist destinations. Those programs may also activate the unused state property. In order to implement the key development activities/programs the system of priority tourism policies and the implementation of marketing concepts are elaborated in details. While the tourism policies are primarily focused on the existing development restrictions, the marketing concept focuses on selection of target markets and consumer segments, setting a new brand concept for Croatia and its tourist regions, as well as to the improvement of existing and development of new products and market communication. The implementation of the planned programs, projects and measures are necessary for a significant increase in all key performance indicators of tourism activity. Special attention is paid to tourist consumption: (i) an increase in the capacity of facilities and services, (ii) an increase in demand and the growth of the average consumption, and (iii) an increase of the utilization of the accommodation facilities. The document ends with proposition of necessary adjustments of the Croatian tourism policy system that are necessary in order to fully implement all the conclusions of the document. The emphasis is placed on the Ministry of Tourism and Croatian system of tourist boards.