| Title (croatian) | Stavovi i potrošnja turista u Hrvatskoj TOMAS HRVATSKA 2019: obilježja turističke potražnje u Splitsko-dalmatinskoj županiji |
| Author | Zrinka Marušić MBZ: 206723 |
| Author | Ivo Beroš MBZ: 241722 |
| Author | Sanda Čorak MBZ: 98365 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Istraživanje stavova i potrošnje turista u Hrvatskoj (TOMAS Hrvatska 2019.) provedeno je na području cijele Hrvatske i tijekom gotovo 12 mjeseci (od svibnja 2019. do ožujka 2020. godine). Radi se o kvantitativnom, primarnom istraživanju provedenom na uzorku od 13.582 ispitanika/turista u hotelima, hostelima, kampovima i obiteljskom smještaju u 143 mjesta diljem Hrvatske. Istraživanje je temeljeno na proširenju metodološkog okvira istraživanja TOMAS Ljeto, jedinog longitudinalnog (kontinuiranog) istraživanja obilježja putovanja i boravka turista u Hrvatskoj koje se provodilo na području Jadranske Hrvatske i tijekom ljetnog razdoblja od 1987. do 2017. godine. Rezultati istraživanja tiskani su u istoimenoj knjizi dostupnoj na sljedećem linku: http://www.iztzg.hr/hr/projekti/tomas-istrazivanja/. U ovom su projektu analizirani podaci prikupljeni od turista na području Splitsko-dalmatinske županije. Prvotno planirani uzorak od 1.500 ispitanika povećan je kako bi se omogućila analiza turističke potražnje i potrošnje prema glavnim obilježjima potražnje i prema županijskim klasterima. Anketirano je ukupno 1.802 turista u 27 mjesta u Županiji, a u izvještaju su prikazani rezultati istraživanja za Splitsko-dalmatinsku županiju prema zemlji porijekla turista, vrsti smještaja, klasterima i sezonama. Analizirane su i promjene u obilježjima turističke potražnje u razdoblju 2017. – 2019. |
| Description (english) | Survey on attitudes and expenditures of tourists in Croatia (TOMAS Croatia Survey 2019) is a first visitor survey conducted in both the Adriatic and the continental part of Croatia, from May 2019 to March 2020. TOMAS Croatia Survey is a quantitative survey conducted on a sample of 13,582 respondents in hotels, hostels, camp sites and family accommodation (rooms, apartments, houses) in 143 destinations along the country. The survey is based on the methodological framework of TOMAS Summer survey, the only longitudinal (continuous) survey on tourists' trip characteristics and consumption pattern in Croatia that had been conducted from 1987 to 2017 in the Adriatic Croatia, during the summer months only. The book with the results of the research is available at the following link: http://www.iztzg.hr/en/main-projects/tomas-surveys/. Data collected from tourists in the County of Split-Dalmatia were analyzed in this project. The originally planned sample size of 1500 respondents was increased in order to enable an analysis of tourism demand and consumption by main characteristics of tourism demand and by county clusters. A total sample size was 1802 tourists. Data were collected in 27 destinations along the County. Results for County of Split-Dalmatia were analyzed by country of tourists’ origin, type of accommodation, cluster, and season. Changes in tourist demand characteristics in 2017-2019 period were also analyzed. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:081813 |
| Publication | 2021 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | institutionalAccess |
| Terms of use |  |
| Public note | Voditelj/ica projekta: Zrinka Marušić. |
| Created on | 2021-10-28 11:52:30 |
