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master's thesis
ANALIZA KOMUNIKACIJSKOG ASPEKTA IMENA AMERIČKIH SPORTSKIH EKIPA: AMERIČKI NOGOMET, HOKEJ NA LEDU, KOŠARKA I BEJZBOL
Zagreb: University of Zagreb, Faculty of Kinesiology, 2020. urn:nbn:hr:117:965679
Šerić, Antonio-Ante
University of Zagreb
Faculty of Kinesiology

Institutional repository: Repository of Faculty of Kinesiology, University of Zagreb

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Šerić, A. A. (2020). ANALIZA KOMUNIKACIJSKOG ASPEKTA IMENA AMERIČKIH SPORTSKIH EKIPA: AMERIČKI NOGOMET, HOKEJ NA LEDU, KOŠARKA I BEJZBOL (Master's thesis). Zagreb: University of Zagreb, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:117:965679

Šerić, Antonio Ante. "ANALIZA KOMUNIKACIJSKOG ASPEKTA IMENA AMERIČKIH SPORTSKIH EKIPA: AMERIČKI NOGOMET, HOKEJ NA LEDU, KOŠARKA I BEJZBOL." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2020. https://urn.nsk.hr/urn:nbn:hr:117:965679

Šerić, Antonio Ante. "ANALIZA KOMUNIKACIJSKOG ASPEKTA IMENA AMERIČKIH SPORTSKIH EKIPA: AMERIČKI NOGOMET, HOKEJ NA LEDU, KOŠARKA I BEJZBOL." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2020. https://urn.nsk.hr/urn:nbn:hr:117:965679

Šerić, A. A. (2020). 'ANALIZA KOMUNIKACIJSKOG ASPEKTA IMENA AMERIČKIH SPORTSKIH EKIPA: AMERIČKI NOGOMET, HOKEJ NA LEDU, KOŠARKA I BEJZBOL', Master's thesis, University of Zagreb, Faculty of Kinesiology, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:117:965679

Šerić AA. ANALIZA KOMUNIKACIJSKOG ASPEKTA IMENA AMERIČKIH SPORTSKIH EKIPA: AMERIČKI NOGOMET, HOKEJ NA LEDU, KOŠARKA I BEJZBOL [Master's thesis]. Zagreb: University of Zagreb, Faculty of Kinesiology; 2020 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:117:965679

A. A. Šerić, "ANALIZA KOMUNIKACIJSKOG ASPEKTA IMENA AMERIČKIH SPORTSKIH EKIPA: AMERIČKI NOGOMET, HOKEJ NA LEDU, KOŠARKA I BEJZBOL", Master's thesis, University of Zagreb, Faculty of Kinesiology, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:117:965679

Metadata
TitleANALIZA KOMUNIKACIJSKOG ASPEKTA IMENA AMERIČKIH SPORTSKIH EKIPA: AMERIČKI NOGOMET, HOKEJ NA LEDU, KOŠARKA I BEJZBOL
Title (english)ANALYSIS OF THE COMMUNICATION ASPECT OF AMERICAN SPORTS TEAMS' NAMES: AMERICAN FOOTBALL, ICE HOCKEY, BASKETBALL AND BASEBALL
AuthorAntonio-Ante Šerić
MentorDarija Omrčen (mentor)
Committee memberDarija Omrčen (predsjednik povjerenstva)
Committee memberSanela Škorić (član povjerenstva)
Committee memberTomislav Rupčić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Kinesiology
Zagreb
Defense date and country2020-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Glavni cilj ovog diplomskog rada bio je analizirati imena profesionalnih sportskih ekipa (N=123) koje se natječu u četiri sporta u četiri lige u Sjedinjenim Američkim Državama, a prema kriteriju poruka koje se mogu iščitati iz njihovih imena, odnosno kako ekipe, tj. organizacije kroz svoja imena komuniciraju sa svojom okolinom. Analizirala se važnost imena iz aspekata imidža sportske ekipe, njezine organizacijske, tj. korporacijske kulture, sustava vrijednosti koje određena imena projiciraju te relevantnosti imena sportskih ekipa za sportsku i društvenu zajednicu u kojoj se nalaze. Analiza je napravljena tako da su se oblikovale kategorije unutar kojih su se imena ekipa svrstavala prema onome što njihovo ime znači. Na temelju dobivenih rezultata ustanovljeno je kako je kategorija životinje bila zastupljena s najviše entiteta (N=36) i kako je simbolizam životinja veoma zastupljen u američkoj sportskoj kulturi. Druga najzastupljenija kategorija (N=17) bila je kategorija podrijetlo. Rezultati su bili očekivani s obzirom na specifičnost američkog društva, odnosno s obzirom na povijest navedene države.
Abstract (english)
The main goal of this master thesis was to analyse the names of professional sports teams (N=123) which compete in four sports in four leagues in the United States of America. The analysis was done according to the criteria of messages that can be comprehended from their names, i.e. how sports teams (organisations) use their names to communicate with their surroundings. The importance of the names of the sports teams were analysed from the aspects of organisational image, organisational/corporate culture, set of values that certain names project and the relevancy of the names to the sports and social community in which the sports teams exists. The analysis was conducted in such a way that the categories were formed according to the meaning of the team' names. Based on the obtained results it was concluded that the category animals was comprised of the highest number of cases (N=36) and that the animal symbolism was highly represented in the American sports culture. The second most common category was origin. Such results were expected taking into account the specificity of the American culture as well as taking into account the history of this country.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:117:965679
Study programmeTitle: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing
Course: Kinesiology in Education and Management of Sport
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2020-12-02 11:46:25