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master's thesis
KVALITATIVNA ANALIZA KOMUNIKACIJE NA DRUŠTVENIM MREŽAMA ENGLESKIH NOGOMETNIH KLUBOVA U DOBA PANDEMIJE KORONAVIRUSA
Zagreb: University of Zagreb, Faculty of Kinesiology, 2021. urn:nbn:hr:117:768183
Cvikić, Alexander Anthony
University of Zagreb
Faculty of Kinesiology

Institutional repository: Repository of Faculty of Kinesiology, University of Zagreb

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Cvikić, A. A. (2021). KVALITATIVNA ANALIZA KOMUNIKACIJE NA DRUŠTVENIM MREŽAMA ENGLESKIH NOGOMETNIH KLUBOVA U DOBA PANDEMIJE KORONAVIRUSA (Master's thesis). Zagreb: University of Zagreb, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:117:768183

Cvikić, Alexander Anthony. "KVALITATIVNA ANALIZA KOMUNIKACIJE NA DRUŠTVENIM MREŽAMA ENGLESKIH NOGOMETNIH KLUBOVA U DOBA PANDEMIJE KORONAVIRUSA." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2021. https://urn.nsk.hr/urn:nbn:hr:117:768183

Cvikić, Alexander Anthony. "KVALITATIVNA ANALIZA KOMUNIKACIJE NA DRUŠTVENIM MREŽAMA ENGLESKIH NOGOMETNIH KLUBOVA U DOBA PANDEMIJE KORONAVIRUSA." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2021. https://urn.nsk.hr/urn:nbn:hr:117:768183

Cvikić, A. A. (2021). 'KVALITATIVNA ANALIZA KOMUNIKACIJE NA DRUŠTVENIM MREŽAMA ENGLESKIH NOGOMETNIH KLUBOVA U DOBA PANDEMIJE KORONAVIRUSA', Master's thesis, University of Zagreb, Faculty of Kinesiology, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:117:768183

Cvikić AA. KVALITATIVNA ANALIZA KOMUNIKACIJE NA DRUŠTVENIM MREŽAMA ENGLESKIH NOGOMETNIH KLUBOVA U DOBA PANDEMIJE KORONAVIRUSA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Kinesiology; 2021 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:117:768183

A. A. Cvikić, "KVALITATIVNA ANALIZA KOMUNIKACIJE NA DRUŠTVENIM MREŽAMA ENGLESKIH NOGOMETNIH KLUBOVA U DOBA PANDEMIJE KORONAVIRUSA", Master's thesis, University of Zagreb, Faculty of Kinesiology, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:117:768183

Metadata
TitleKVALITATIVNA ANALIZA KOMUNIKACIJE NA DRUŠTVENIM MREŽAMA ENGLESKIH NOGOMETNIH KLUBOVA U DOBA PANDEMIJE KORONAVIRUSA
Title (english)QUALITATIVE ANALYSIS OF ENGLISH FOOTBALL CLUBS' SOCIAL MEDIA COMMUNICATION DURING CORONAVIRUS PANDEMIC
AuthorAlexander Anthony Cvikić
MentorDarija Omrčen (mentor)
Committee memberDarija Omrčen (predsjednik povjerenstva)
Committee memberSanela Škorić (član povjerenstva)
Committee memberGoran Sporiš (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Kinesiology
Zagreb
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Cilj je rada bio utvrditi način na koji su engleski nogometni klubovi komunicirali putem društvenih mreža Facebook, Instagram i YouTube sa svojim obožavateljima tijekom globalne pandemije koronavirusa u razdoblju od 13. ožujka do 17. lipnja 2020. kada su sve sportske aktivnosti bile zabranjene. U tu svrhu analizirani su sadržaji objava na društvenim mrežama i mrežnim stranicama 32 engleska nogometna kluba (20 muških i 12 ženskih) kako bi se utvrdio način komuniciranja i interakcije s obožavateljima u ekstremnim društvenim uvjetima globalne pandemije. U istraživanju se koristila prilagođena Bayesianska metoda prikupljanja i obrade podataka. Analizirana je interakcija klubova na društvenim mrežama između promatranih populacija obožavatelja, nogometaša/nogometašica i sportskog osoblja/članova sportskih organizacija. Rad je ukazao na važnu ulogu društvenih mreža Facebook, Instagram i YouTube u održavanju i uspostavljanju komunikacije i interakcije nogometnih klubova s obožavateljima u tim ekstremnim društvenim uvjetima. Premda je istraživanje pokazalo da su klupske objave na društvenim mrežama kako po sadržaju tako i po učestalosti objavljivanja različite od kluba do kluba, ipak je moguće zaključiti kako je pandemija koronavirusa usmjerila i oblikovala teme, aktivnosti i društvene vrijednosti od zajedničkog interesa za građane, pokazujući još jednom humano lice sporta.
Abstract (english)
The aim of this paper was to determine the ways in which English football clubs communicated through social media – Facebook, Instagram and YouTube – with their fans during global COVID-19 pandemics in the period March 13 – June 17, 2020, when all sports activities were banned. Thereby, content analysis of social media posts and 32 football clubs (12 female and 20 male) official web sites were studied to determine in what way they established communication and interaction with fans in extreme social conditions of global pandemic. Modified Bayesian methodology was applied in collection and data analysis. This paper has indicated how social media, namely Facebook, Instagram and YouTube, have played an important role in establishment and maintenance of communication and interaction between football clubs and fans in such extreme social circumstances. Even though the clubs’ postings on social media have varied in content and frequency, this paper concludes that COVID-19 pandemic had streamlined and shaped subjects, activities, and social values of general interest to the public, thus revealing once again the human face of sports.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:117:768183
Study programmeTitle: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing
Course: Kinesiology in Education and Management of Sport
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2021-12-10 10:09:28