prikaz prve stranice dokumenta BRENDIRANJE SPORTAŠA
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master's thesis
BRENDIRANJE SPORTAŠA
Zagreb: University of Zagreb, Faculty of Kinesiology, 2022. urn:nbn:hr:117:628873
Kotlar, Josip
University of Zagreb
Faculty of Kinesiology

Institutional repository: Repository of Faculty of Kinesiology, University of Zagreb

Cite this document

Kotlar, J. (2022). BRENDIRANJE SPORTAŠA (Master's thesis). Zagreb: University of Zagreb, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:117:628873

Kotlar, Josip. "BRENDIRANJE SPORTAŠA." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2022. https://urn.nsk.hr/urn:nbn:hr:117:628873

Kotlar, Josip. "BRENDIRANJE SPORTAŠA." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2022. https://urn.nsk.hr/urn:nbn:hr:117:628873

Kotlar, J. (2022). 'BRENDIRANJE SPORTAŠA', Master's thesis, University of Zagreb, Faculty of Kinesiology, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:117:628873

Kotlar J. BRENDIRANJE SPORTAŠA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Kinesiology; 2022 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:117:628873

J. Kotlar, "BRENDIRANJE SPORTAŠA", Master's thesis, University of Zagreb, Faculty of Kinesiology, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:117:628873

Metadata
TitleBRENDIRANJE SPORTAŠA
Title (english)ATHLETE BRANDING
AuthorJosip Kotlar
MentorSanela Škorić (mentor)
Committee memberSanela Škorić (predsjednik povjerenstva)
Committee memberDarija Omrčen (član povjerenstva)
Committee memberSunčica Bartoluci (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Kinesiology
Zagreb
Defense date and country2022-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Dobar marketing je pokretač razvoja i napretka svih poduzetničkih aktivnosti, a kako krajem prošlog stoljeća sport postaje sastavni dio poduzetničkih aktivnosti i jedan od oblika, ne iznenađuje činjenica da se marketing sve više koristi u sportu. Jedan od oblika marketinga je i brendiranje. Isprva su se brendirali proizvođači sportske opreme i rekvizita, ali uskoro se aktivnost brendiranja obavlja i na živim osobama. Sportaši, odnosno njihovo ime i sportski uspjesi postaju brend. Sport je oduvijek privlačio gledatelje i navijače tako da se tu stvorila nova niša u kojoj je moguće ostvarivati profit, a upravo to je glavni cilj brendiranja, kako tvrtki, pa tako i sportaša.
Abstract (english)
Good marketing is the driving force behind the development and progress of all entrepreneurial activities, and since at the end of the last century sport became an integral part of entrepreneurial activities and one of the forms, it is not surprising that marketing is increasingly used in sports. One of the forms of marketing is branding. At first, manufacturers of sports equipment and props were branded, but soon the branding activity was also carried out on living persons. Athletes, that is, their name and sports achievements become a brand. Sports have always attracted spectators and fans, so a new niche has been created where it is possible to make a profit, and this is precisely the main goal of branding, both for companies and athletes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:117:628873
Study programmeTitle: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing
Course: Kinesiology in Education and Management of Sport
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2022-10-17 11:21:01