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master's thesis
DIGITALNI MARKETING U SPORTU
Zagreb: University of Zagreb, Faculty of Kinesiology, 2023. urn:nbn:hr:117:243693
Škara, Marin
University of Zagreb
Faculty of Kinesiology

Institutional repository: Repository of Faculty of Kinesiology, University of Zagreb

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Škara, M. (2023). DIGITALNI MARKETING U SPORTU (Master's thesis). Zagreb: University of Zagreb, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:117:243693

Škara, Marin. "DIGITALNI MARKETING U SPORTU." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2023. https://urn.nsk.hr/urn:nbn:hr:117:243693

Škara, Marin. "DIGITALNI MARKETING U SPORTU." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2023. https://urn.nsk.hr/urn:nbn:hr:117:243693

Škara, M. (2023). 'DIGITALNI MARKETING U SPORTU', Master's thesis, University of Zagreb, Faculty of Kinesiology, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:117:243693

Škara M. DIGITALNI MARKETING U SPORTU [Master's thesis]. Zagreb: University of Zagreb, Faculty of Kinesiology; 2023 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:117:243693

M. Škara, "DIGITALNI MARKETING U SPORTU", Master's thesis, University of Zagreb, Faculty of Kinesiology, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:117:243693

Metadata
TitleDIGITALNI MARKETING U SPORTU
Title (english)DIGITAL MARKETING IN SPORTS
AuthorMarin Škara
MentorSanela Škorić (mentor)
Committee memberSanela Škorić (predsjednik povjerenstva)
Committee memberDarija Omrčen (član povjerenstva)
Committee memberDario Škegro (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Kinesiology
Zagreb
Defense date and country2023-06-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Sportski marketing podrazumijeva poslovnu koncepciju koja se temelji na potražnji od strane potrošača za sportskim proizvodima i uslugama, zadovoljenja potražnje potrošača, proizvoda u sportu, procesa razmjene, tržišta u području sporta te sudionicima u procesu primjene marketinga. Promocija sportskog proizvoda i usluge obuhvaća skup aktivnosti pomoću kojih se pokušava privući pažnja potrošača, potiče njihov interes, stvara želja i potiče akcija za kupovinom proizvoda i usluga od sportske organizacije. Primjena digitalnog marketinga u sportu se temelji na tradicionalnom sportskom marketingu, dodajući podršku komunikaciji na društvenim mrežama te prodaji putem interneta. Sportske organizacije koriste digitalni marketing kako bi poboljšale odnose s potrošačima putem njegovih alata.
Abstract (english)
Sports marketing implies a business concept based on consumer demand for sports products and services, consumer demand satisfaction, sports products, exchange processes, markets in the field of sports and participants in the marketing application process. The promotion of a sports product and service includes a set of activities that are used to attract attention from consumers, stimulate their interest, create desire and encourage action to purchase products and services from a sports organization. The application of digital marketing in sports is based on traditional sports marketing, adding support for communication on social networks and online sales. Sports organizations use digital marketing to improve relationships with consumers through its tools.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:117:243693
Study programmeTitle: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing
Course: Kinesiology in Education and Management of Sport
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji (sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-06-21 09:10:16