prikaz prve stranice dokumenta SPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER
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master's thesis
SPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER
Zagreb: University of Zagreb, Faculty of Kinesiology, 2024. urn:nbn:hr:117:931059
Tomić, Tin
University of Zagreb
Faculty of Kinesiology

Institutional repository: Repository of Faculty of Kinesiology, University of Zagreb

Cite this document

Tomić, T. (2024). SPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER (Master's thesis). Zagreb: University of Zagreb, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:117:931059

Tomić, Tin. "SPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2024. https://urn.nsk.hr/urn:nbn:hr:117:931059

Tomić, Tin. "SPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2024. https://urn.nsk.hr/urn:nbn:hr:117:931059

Tomić, T. (2024). 'SPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER', Master's thesis, University of Zagreb, Faculty of Kinesiology, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:117:931059

Tomić T. SPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER [Master's thesis]. Zagreb: University of Zagreb, Faculty of Kinesiology; 2024 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:117:931059

T. Tomić, "SPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER", Master's thesis, University of Zagreb, Faculty of Kinesiology, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:117:931059

Metadata
TitleSPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER
Title (english)SPONSORSHIP OF THE WORLD SOCCER CHAMPIONSHIP ON THE EXAMPLE OF THE BUDWAISER COMPANY
AuthorTin Tomić
MentorSanela Škorić (mentor)
Committee memberSanela Škorić (predsjednik povjerenstva)
Committee memberDarija Omrčen (član povjerenstva)
Committee memberMislav Ante Omazić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Kinesiology
Zagreb
Defense date and country2024-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Ulaganje u sportsko sponzorstvo pruža širok spektar prednosti, osobito ako je usmjereno prema sportskom objektu koji je ciljnoj publici privlačan. Nogomet je najpopularniji sport u svijetu, a Fédération Internationale de Football Association (FIFA) je upravno tijelo odgovorno za organizaciju velikih međunarodnih nogometnih događaja. U ovom radu predstavljeno je sponzoriranje Svjetskog nogometnog prvenstva te sponzorstva velikih sportskih događaja kroz povijest i danas. Jedan od najvećih sponzora Svjetskog nogometnog prvenstva je tvrtka Budweiser koju sam uzeo kao primjer prikazivanja sponzorstva sportskog događaja.
Abstract (english)
Investing in sports sponsorship offers a wide range of benefits, especially if it is directed towards a sports facility that is attractive to the target audience. Soccer is the most popular sport in the world, and the Fédération Internationale de Football Association (FIFA) is the governing body responsible for organizing major international soccer events. This paper presents the sponsorship of the World Football Championship, as well as the sponsorship of major sports events throughout history and today. One of the biggest sponsors of the World Cup is the company Budweiser, which I took as an example of showing the sponsorship of a sporting event.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:117:931059
Study programmeTitle: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing
Study programme type: university
Study level: integrated undergraduate and graduate
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-30 08:22:10