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master's thesis
PROCES UVOĐENJA USLUGE ONLINE VJEŽBANJA U FITNES CENTAR
Zagreb: University of Zagreb, Faculty of Kinesiology, 2024. urn:nbn:hr:117:985107
Tkalčić, Adrijana
University of Zagreb
Faculty of Kinesiology

Institutional repository: Repository of Faculty of Kinesiology, University of Zagreb

Cite this document

Tkalčić, A. (2024). PROCES UVOĐENJA USLUGE ONLINE VJEŽBANJA U FITNES CENTAR (Master's thesis). Zagreb: University of Zagreb, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:117:985107

Tkalčić, Adrijana. "PROCES UVOĐENJA USLUGE ONLINE VJEŽBANJA U FITNES CENTAR." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2024. https://urn.nsk.hr/urn:nbn:hr:117:985107

Tkalčić, Adrijana. "PROCES UVOĐENJA USLUGE ONLINE VJEŽBANJA U FITNES CENTAR." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2024. https://urn.nsk.hr/urn:nbn:hr:117:985107

Tkalčić, A. (2024). 'PROCES UVOĐENJA USLUGE ONLINE VJEŽBANJA U FITNES CENTAR', Master's thesis, University of Zagreb, Faculty of Kinesiology, accessed 07 November 2024, https://urn.nsk.hr/urn:nbn:hr:117:985107

Tkalčić A. PROCES UVOĐENJA USLUGE ONLINE VJEŽBANJA U FITNES CENTAR [Master's thesis]. Zagreb: University of Zagreb, Faculty of Kinesiology; 2024 [cited 2024 November 07] Available at: https://urn.nsk.hr/urn:nbn:hr:117:985107

A. Tkalčić, "PROCES UVOĐENJA USLUGE ONLINE VJEŽBANJA U FITNES CENTAR", Master's thesis, University of Zagreb, Faculty of Kinesiology, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:117:985107

Metadata
TitlePROCES UVOĐENJA USLUGE ONLINE VJEŽBANJA U FITNES CENTAR
Title (english)THE PROCESS OF IMPLEMENTING AN ONLINE EXERCISE PROGRAMME IN A FITNESS CENTRE
AuthorAdrijana Tkalčić
MentorSanela Škorić (mentor)
Committee memberSanela Škorić (predsjednik povjerenstva)
Committee memberIvana Načinović Braje (član povjerenstva)
Committee memberDrena Trkulja-Petković (član povjerenstva)
Committee memberDajana Zoretić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Kinesiology
Zagreb
Defense date and country2024-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Trening trudnica i rehabilitacija nakon poroda teme su o kojima se sve više priča kako u stručnom tako i znanstvenom smislu. Sve veći broj istraživanja potvrđuje benefite fizičke aktivnosti tokom trudnoće i nakon poroda, što je dovelo do povećane potražnje za treninzima iz ovog područja. Vrlo popularna varijanta postali su online treninzi za trudnice. Online trening odnosi se na oblik suradnje s klijentom koji se provodi putem digitalnih kanala koji svoju širu primjenu doživljava tijekom pandemije COVID-19. Završetkom pandemije njegova se primjena nastavlja i zapravo postaje sastavni dio poslovanja znatnog broja centara za vježbanje. Jasno je kako ovaj oblik poslovanja ne može funkcionirati bez tehnologije te digitalnih platformi kako za prijenos online sadržaja, tako i za oglašavanje putem digitalnih kanala. Ovaj diplomski rad analizira ključne faktore koji doprinose uspješnom lansiranju novog proizvoda na online tržište, i to na primjeru online treninga za trudnice i online treninga nakon poroda.
Abstract (english)
Online training refers to a form of collaboration with clients conducted through digital channels. The development trend follows an upward trajectory for this relatively new branch of fitness, which has become increasingly popular after the COVID-19 pandemic. Recently, prenatal exercise and postpartum rehabilitation have become topics of increasing discussion. A growing body of research confirms the benefits of physical activity during and after pregnancy, leading to increased demand for training in this area, with online prenatal exercising becoming particularly popular. It is clear that this type of business cannot function without technology and digital platforms, both for the delivery of online content and for advertising through digital channels. When introducing a new product into the business, paying attention to distribution, pricing, promotion, and the product itself, is of great importance. This thesis analyses the key factors contributing to the successful launch of a new product in the online market, using the example of online exercise programmes during and after pregnancy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:117:985107
Study programmeTitle: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing
Course: Kinesiology in Education and Management of Sport
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji (sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji)
Type of resourceText
File originBorn digital
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Created on2024-10-10 10:02:31