Sports recreation, specifically sports recreational shooting, is a specialized area of physical activity characterized by a specific program structure tailored to the needs and interests of users of all ages, different levels of ability, and health conditions. This study explores the possibilities for developing sports recreational shooting as a means to enhance tourism in the city of Slatina and its surroundings. The city of Slatina, with its natural and cultural resources, offers significant potential for integrating shooting into its tourist offerings. The existing resources and infrastructure, including the Papuk forests, Javorica and Slanac lakes, and rural areas along the Drava River, were analyzed. The needs for the modernization of existing shooting ranges and the construction of new facilities, as well as accompanying amenities such as hospitality establishments and accommodation capacities, were identified. Through potential development projects, funding from EU funds, public resources, and private investments, and collaboration with the local community, shooting can become a key component of Slatina's tourism offerings. Promotional strategies focused on digital marketing, collaboration with travel agencies, and participation in tourism and sports fairs will be crucial for attracting visitors. This approach can significantly contribute to economic development and improve the quality of life in the region.