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master's thesis
Snapchat i novi mediji: osobna promocija skijaša putem digitalnih kanala
Zagreb: University of Zagreb, Faculty of Kinesiology, 2016. urn:nbn:hr:117:841613
Soldo, Ana
University of Zagreb
Faculty of Kinesiology

Institutional repository: Repository of Faculty of Kinesiology, University of Zagreb

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Soldo, A. (2016). Snapchat i novi mediji: osobna promocija skijaša putem digitalnih kanala (Master's thesis). Zagreb: University of Zagreb, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:117:841613

Soldo, Ana. "Snapchat i novi mediji: osobna promocija skijaša putem digitalnih kanala." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2016. https://urn.nsk.hr/urn:nbn:hr:117:841613

Soldo, Ana. "Snapchat i novi mediji: osobna promocija skijaša putem digitalnih kanala." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2016. https://urn.nsk.hr/urn:nbn:hr:117:841613

Soldo, A. (2016). 'Snapchat i novi mediji: osobna promocija skijaša putem digitalnih kanala', Master's thesis, University of Zagreb, Faculty of Kinesiology, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:117:841613

Soldo A. Snapchat i novi mediji: osobna promocija skijaša putem digitalnih kanala [Master's thesis]. Zagreb: University of Zagreb, Faculty of Kinesiology; 2016 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:117:841613

A. Soldo, "Snapchat i novi mediji: osobna promocija skijaša putem digitalnih kanala", Master's thesis, University of Zagreb, Faculty of Kinesiology, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:117:841613

Metadata
TitleSnapchat i novi mediji: osobna promocija skijaša putem digitalnih kanala
Title (english)Snapchat and new media: personal branding of skiers throught digital channels
AuthorAna Soldo
MentorBojan Matković (mentor)
Committee memberBojan Matković (predsjednik povjerenstva)
Committee memberVjekoslav Cigrovski (član povjerenstva)
Committee memberSanela Škorić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Kinesiology
Zagreb
Defense date and country2016-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Glavni cilj ovog diplomskog rada je ukazati na važnost sportskog marketinga u skijanju te kako se razvilo konzumiranje sportskih sadržaja na internetu. Kroz rad ću nastojati objasniti društvene medije, kako se oni danas koriste u poslovanju, zašto su nam potrebni i često neophodni za uspjeh u konačnici. Mnogi sportaši nemaju razvijenu osviještenost o važnosti i mogućnostima koje nudi promocija vlastitog poslovanja ili izgradnja osobnog branda putem digitalnih kanala. Sportske aktivnosti danas se učinkovito mogu oglašavati na Internetu, a cilj je objasniti digitalne trendove i aktualne društvene mreže te pronaći osnove i pravila za učinkovito upravljanje društvenim mrežama uz objašnjenja na koji način stvoriti privlačan brend kroz digitalni svijet. Rad će se potkrijepit s nekoliko primjera izgradnje osobne promocije i branda u skijanju putem novih digitalnih medija.
Abstract (english)
The main goal of this paper is to point out the importance of sports marketing in skiing, and how the usage of sports contets was developed through internet. Also, throughout this paper, I will explain the necessity of using social media in the managment area. Digital channels offer a lot of possibilities on how to promote business or build a personal brand, which athletes are not enough aware of. Sports activities can be very effectively advertised through internet. The aim is to explain the digital trends and current social networks and find the basics and rules for the effective management of social networks with explanations on how to create an attractive brand in the digital world. The work will be supported by several examples of building personal promotion and skiing brands through new digital media .
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:117:841613
Study programmeTitle: Integrated undergraduate and graduate university study of kinesiology
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-16 12:58:52