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undergraduate thesis
Utjecaj medijske promidžbe na djecu i mlade
Osijek: Josip Juraj Strossmayer University of Osijek, Department of Cultural studies, 2017. urn:nbn:hr:156:551293
Gagulić, Katarina
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Institutional repository: Repository of the diploma theses of the Department of Cultural Studies, Josip Juraj Strossmayer University of Osijek

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Gagulić, K. (2017). Utjecaj medijske promidžbe na djecu i mlade (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:551293

Gagulić, Katarina. "Utjecaj medijske promidžbe na djecu i mlade." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:551293

Gagulić, Katarina. "Utjecaj medijske promidžbe na djecu i mlade." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:551293

Gagulić, K. (2017). 'Utjecaj medijske promidžbe na djecu i mlade', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 27 March 2025, https://urn.nsk.hr/urn:nbn:hr:156:551293

Gagulić K. Utjecaj medijske promidžbe na djecu i mlade [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2025 March 27] Available at: https://urn.nsk.hr/urn:nbn:hr:156:551293

K. Gagulić, "Utjecaj medijske promidžbe na djecu i mlade", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:551293

Metadata
TitleUtjecaj medijske promidžbe na djecu i mlade
Title (english)The Influence of Media Advertising on Children and Youth
AuthorKatarina Gagulić
MentorŽeljko Pavić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2017-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
Tema ovog završnog rada utjecaj je medijske promidžbe na djecu i mlade. Brojna istraživanja provedena na različitim uzorcima djece, pokazala su koliki je utjecaj oglašavanja. Djeca, kao najveće žrtve reklamiranja, ujedno predstavljaju i najlakši plijen marketinškim stručnjacima koji točno znaju kako ih uvjeriti u nešto. U reklame se godišnje ulažu bilijuni te se one mogu vidjeti na svakom koraku. Kroz rad je prikazan utjecaj promidžbe hrane, alkohola, pušenja te stvari na djecu i mlade.... More Vidljive posljedice oglašavanja su pretilost, materijalizam, alkoholizam i dr. Uz televiziju kao najčešće korišten medij, marketinški stručnjaci koriste se i internetom kao najdostupnijim medijem promidžbe. Kao važan faktor odrastanja u vrijeme masovnih medija, kroz rad će biti opisan i odnos roditelja, djece i medija. Roditelji imaju veliku ulogu u tome kako će njihova djeca razumijeti reklame, stoga je važno razgovarati s njima. Sam utjecaj reklama opisan je i kroz njihov kognitivni razvoj. Na samom kraju objašnjava se važnost razvijanja medijske pismenosti koja bi možda mogla dovesti do ublažavanja utjecaja reklama na one najmlađe. Less
Abstract (english)
The theme of this research paper is the effect that media advertising has on children and young adults. Many researches conducted on various patterns of children have shown the true effects of advertising. Children, as the biggest victims of advertising, also present the easiest target for advertisors who know the exact way to persuade children into buying something. Every year, billions of dollars are being invested in the making of advertisements which you can find on every step. In... More this paper, you will find the effects that food, alcohol and smoking advertisement has on children. The most easily observed consequences that advertising has are obesity, materialism, alcoholism etc. Along with television, as the most popular media, advertisors also use the Internet as the most accessible media there is. As an important element of growing up in the time of mass media, the relationship between parents, children and media will also be explained. Parents play a big part in their children's lives and in the way they're going to comprehend advertisements. That is why it is really important to have a good relationship where you can sit down with your child and talk to them. The effect of advertisements is also described through the cognitive development of children. At the end of this paper, the importance of developing media literacy which could maybe lead to easing the effects which commercials have on the youngest ones is also mentioned. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:551293
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-02 09:35:31
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