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undergraduate thesis
Uloga društvenih mreža u suvremenim odnosima s javnošću
Osijek: Josip Juraj Strossmayer University of Osijek, Department of Cultural studies, 2017. urn:nbn:hr:156:223430
Urbanek, Ines
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Institutional repository: Repository of the diploma theses of the Department of Cultural Studies, Josip Juraj Strossmayer University of Osijek

Cite this document

Urbanek, I. (2017). Uloga društvenih mreža u suvremenim odnosima s javnošću (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:223430

Urbanek, Ines. "Uloga društvenih mreža u suvremenim odnosima s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:223430

Urbanek, Ines. "Uloga društvenih mreža u suvremenim odnosima s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:223430

Urbanek, I. (2017). 'Uloga društvenih mreža u suvremenim odnosima s javnošću', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:223430

Urbanek I. Uloga društvenih mreža u suvremenim odnosima s javnošću [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:156:223430

I. Urbanek, "Uloga društvenih mreža u suvremenim odnosima s javnošću", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:223430

Metadata
TitleUloga društvenih mreža u suvremenim odnosima s javnošću
Title (english)The role of Social Networks in Contemporary Public Relations
AuthorInes Urbanek
MentorŽeljko Pavić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2017-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U ovom će završnom radu biti objašnjena uloga društvenih mreža u suvremenim odnosima s javnošću. U prvim poglavljima bit će objašnjeni najvažniji pojmovi koji će se spominjati kroz cijeli rad. Dakle, bit će definirani pojmovi društvenih mreža, kratka povijest pojedinih mreža te kratka povijest odnosa s javnošću. Bit će navedene i neke od najpoznatijih agencija za odnose s javnošću u Hrvatskoj, starijih i novih. U razradi je također navedeno kako odraditi dobar PR, odnosno kako uspostaviti što kvalitetniji odnos između neke organizacije i njezinih javnosti. Važno je naučiti kako upoznati svoje javnosti. U zadnjim poglavljima rada iskorištena su istraživanja različitih autora koji su se pozabavili odnosima tvrtki, industrija te kulturnih institucija i novih medija. Istraženo je kako se oni služe ili bi se trebali služiti društvenim mrežama u svoju korist, tj. u korist postizanja što boljeg odnosa sa svojim klijentima.
Abstract (english)
This final paper will explain the role of social networks in contemporary public relations. The first chapters will explain the most important terms to be mentioned throughout the work. So, the concepts of social networks, the short history of particular networks, and the short history of public relations will be defined. Some of the most well-known public relations agencies in Croatia, both older and new, will be listed. The paper also outlines how to do good PR, ie how to establish the best quality relationship between an organization and its public. It is important to learn how to meet your public. In the last chapters of the paper, research by various authors has been used to address the relations between companies, industry and cultural institutions and new media. It was explored how they are used or should be served by social networks in their favor, namely to achieve better relationships with their clients.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:223430
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-02-08 13:42:58