The subject of this thesis is Jane Austen as a writer with an emphasis on the influence of her work worldwide. The main method and indicator of her influence are several branches of creation, such as books, television, film, theater, and the Internet. All of Austen’s achievements mean more today for two reasons. The first reason is ingratitude of the time she lived in, the difficult conditions, and the struggle and of course the worldview of the ages that made her to become what she is. The second reason for a greater meaning of her work today is the fact people have opened their eyes to exploration of literature, and her work began to be thoroughly reviewed and analyzed. By realizing the importance of her work and the endless possibilities that may come from that, people have started to use Jane Austen as a brand and promote her work, as well as adapt and modify it. On one hand, this can be seen as a wonderful thing for literature and the preservation of Jane Austen’s heritage, while on the other hand what can seen is the black hole of profit that the industry has produced by turning Austen into a brand. This thesis focuses on the influence of the writer, because each individual must make a judgment on the harm that the industry makes to writer’s creations.