Stress urinary incontinence (SUI) is an involuntary loss of urine, that occurs in response to elevation of the intra-abdominal pressure. Patients usually complain of urine leakage when they cough, laugh, or sneeze. When considering stress incontinence, and urinary incontinence in general, it is important to understand that it is considered a social, hygienic and medical problem, that can cause depression, seclusion and isolation and consequently a decrease in quality of life. In the past, the clinical evidence-based knowledge on urinary incontinence was limited due to many reasons, such as non-advanced diagnostic criteria and investigation methods, conservative society that tends to hide and ignore gynecological pathologies, and many more. Nowadays, thanks to studies and clinical trials, more and more medical useable data is collected. Different methods for assessment, that simplify the evaluation process in order to achieve quick and inexpensive diagnosis, are become more accessible to the patients. In addition, the treatment becomes more specific, in terms of addressing each of the incontinence types individually, and therefore provides the patient a proper therapeutic management. Even though there is a plenty of therapeutic solutions that can be applied in the management of urinary incontinence, many women patients still do not receive a proper diagnosis and treatment, despite the fact that urine leakage is a treatable problem, that can be etiologically treated (unlike pads or frequent urination). Unlike other medical conditions, urinary tract pathologies, and gynecological pathologies in general, are still considered as shameful and held in secret by many patients. As medical professionals, we need to know how to approach these patients sensitively, as well as to address this problem and provide the best solution individually to each patient. By proper medical education of both the patients and the medical staff, it is possible to achieve better understanding of the condition, and therefore to minimize the stigma; which is beneficial for patient-doctor communication, as well as for the management process. When dealing with urinary incontinence, it is important to deal with the stigma as well, using proper evidence-based education. That way, we can ensure quicker and cheaper diagnosis process and treatment, as well as better quality of life for the patients.