The individual human being is defined and recognised by their identity, and their natural identity card is their face. As humans we express beauty, character and emotions using our face. Thus we strive to conserve one of our most priceless entities. To do so, our medical and surgical capabilities have significantly advanced over the course of the last 100 years. Beginning with the Subcutaneous Facelift, many decades ago, cosmetic facelifting has modernised to include both surgical and non-surgical techniques. The new anatomical discoveries of the face has led to the development of the surgical SMAS facelift: (extended) deep plane facelifts, SMAS plication/imbrication, lateral SMASectomy, Composite facelifts and Minimum Access Cranial Suspension facelift. Recently though, as our technology developed, new trends emerged that demanded less invasive techniques with quicker recoveries. This brought to light the use of Injectables, such as Botulinum Toxin and Hyaluronic Acid fillers; devices such as radiofrequency, microneedling, thread lifting, etc. Therefore, this thesis will evaluate and discuss the various surgical and non-surgical techniques in the present day. Further providing a comparison between them and general arguments used by patients in deciding the trends of using one option over the other. In addition, there are several new technologies in the pipeline waiting to be implemented into the plastic surgery clinic. Stem Cell Regeneration, Nanotechnology, Gene-editing and Artificial Intelligence have only begun to be translated into practise and are yet to show their true uses.