prikaz prve stranice dokumenta Press releases and email notices increase local and global visibility of a small medical journal
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Scientific paper - Original scientific paper
Press releases and email notices increase local and global visibility of a small medical journal
Learned Publishing, 19 (2006), 4; 267-271. https://doi.org/10.1087/095315106778690724
Sambunjak, Dario

Institutional repository: Dr Med - University of Zagreb School of Medicine Digital Repository

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Sambunjak, D. (2006). Press releases and email notices increase local and global visibility of a small medical journal. Learned Publishing, 19. (4), 267-271. doi: 10.1087/095315106778690724

Sambunjak, Dario. "Press releases and email notices increase local and global visibility of a small medical journal." Learned Publishing, vol. 19, no. 4, 2006, pp. 267-271. https://doi.org/10.1087/095315106778690724

Sambunjak, Dario. "Press releases and email notices increase local and global visibility of a small medical journal." Learned Publishing 19, no. 4 (2006): 267-271. https://doi.org/10.1087/095315106778690724

Sambunjak, D. (2006) 'Press releases and email notices increase local and global visibility of a small medical journal', Learned Publishing, 19(4), pp. 267-271. doi: 10.1087/095315106778690724

Sambunjak D. Press releases and email notices increase local and global visibility of a small medical journal. Learned Publishing [Internet]. 2006 October [cited 2024 May 09];19(4):267-271. doi: 10.1087/095315106778690724

D. Sambunjak, "Press releases and email notices increase local and global visibility of a small medical journal", Learned Publishing, vol. 19, no. 4, pp. 267-271, October 2006. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:105:760843. [Accessed: 09 May 2024]

Metadata
Title (english)Press releases and email notices increase local and global visibility of a small medical journal
AuthorDario Sambunjak
Author's institutionUniversity of Zagreb
School of Medicine
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract (english)
To increase its visibility among the general public and the international scientific community, the Croatian Medical Journal (CMJ), a small journal from the so-called scientific periphery, introduced a media strategy of sending press releases to journalists and email notices to the newsdesk of a high-profile international scientific journal. Subsequent news coverage and the positive response of journalists show that press releases and targeted email notices increased international visibility of articles published in a small scientific journal, and improved communication with journalists as mediators of scientific information to the general public.
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleLearned Publishing
Numberingvol. 19, no. 4, pp. 267-271
p-ISSN0953-1513
DOIhttps://doi.org/10.1087/095315106778690724
URN:NBNurn:nbn:hr:105:760843
Publication2006-10
Document URLhttps://doi.org/10.1087/095315106778690724
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-03-27 20:06:28