Nowadays, digital technology is developing at very fast pace, affecting individuals' business and private worlds. Each organization has to monitor change in order to survive in the marketplace. The business strategy itself must adjust to the trends required by the market, which allows businesses to gain competitive advantage. This paper analyzes the process of digital business transformation of FINA (Financia l Agency), an organization that has built its long -term success on a quality and stable, but traditional way of doing business. The process of digital business transformation includes the implementation of a new strategic plan, the gradual introduction of digitalization within organization, the replacement of technologies needed for a new way of doing business, and continuous staff trainings. FINA is opening up to new challenges that digitalization imposes, and thus achieves higher quality service, which leads to increased satisfaction of its users. In addition to the process of digitalization within the Financial Agency, this paper gives the insights regarding services offered by the organization to its users. The aim of this paper is to present the steps in implementing digital strategy that FINA has been working on for the last 15 years, to highlight the advantages of digital business transformations such as providing services to its customers in a faster, safer and easier way. The result of implementation of this strategy in FINA is the creation of a new organization that is a part of digitalized business world, to which the future business success is guaranteed.