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undergraduate thesis
MARKETING U OSIGURANJU
Split: University of Split, 2021. urn:nbn:hr:228:613532
Stapić, Ivana
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Stapić, I. (2021). MARKETING U OSIGURANJU (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:613532

Stapić, Ivana. "MARKETING U OSIGURANJU." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:613532

Stapić, Ivana. "MARKETING U OSIGURANJU." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:613532

Stapić, I. (2021). 'MARKETING U OSIGURANJU', Undergraduate thesis, University of Split, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:228:613532

Stapić I. MARKETING U OSIGURANJU [Undergraduate thesis]. Split: University of Split; 2021 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:228:613532

I. Stapić, "MARKETING U OSIGURANJU", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:613532

Metadata
TitleMARKETING U OSIGURANJU
Title (english)MARKETING IN INSURANCE
AuthorIvana Stapić
MentorDomagoja Buljan Barbača (mentor)
Committee memberPetra Jakaša (član povjerenstva)
Committee memberBranko Sorić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-07-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Uzimajući u obzir da čovjek nije u mogućnosti sam sebi pruţiti kompletnu zaštitu, još od najstarijih vremena, javlja se ideja osnutka takve vrste djelatnosti kojoj će primarna uloga biti ekonomska zaštita od nastupanja štetnih dogaĎaja. Razvitkom ekonomije, tehnologije te promjenama načina ţivota razvija se i djelatnost osiguranja. U ovom radu nastoji se pobliţe objasniti pojam osiguranja i pojam marketinga te načini korištenja promidţbenih usluga kojima se sluţe osiguravajuća društva kako bi uspješno poslovala na konkurentnom trţištu trudeći se zadovoljiti svoje korisnike. Nakon toga, izvršit će se komparativna analiza usluga i ponuda promatranih osiguravajućih društava: Croatia osiguranje d.d., Euroherc osiguranje d.d. te Adriatic osiguranje d.d.
Abstract (english)
Considering that man has not been able to provide complete protection for himself, since time immemorial, the idea of establishing such a type of activity arises which primary role is economic protection against the occurrence of harmful events. With the development of the economy, technology and changes in the way of life, the insurance business is also developing. In this paper it will be explained the meaning of insurance, marketing and the ways of using advertising services which is used by insurance companies to operate successfully in a competitive market, trying to satisfy their customers. After that, a comparative analysis of services and offers will be preformed on the observed insurance companies: Croatia osiguranje d.d., Euroherc osiguranje d.d. and Adriatic osiguranje d.d.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:613532
Study programmeTitle: Accounting and Finances – professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-07-02 06:41:28