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undergraduate thesis
MARKETING NEPROFITNIH ORGANIZACIJA NA PRIMJERU UDRUGE ŽRVANJ
Split: University of Split, 2021. urn:nbn:hr:228:887136
Lisić, Korina
University of Split
University Department of Professional Studies

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Lisić, K. (2021). MARKETING NEPROFITNIH ORGANIZACIJA NA PRIMJERU UDRUGE ŽRVANJ (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:887136

Lisić, Korina. "MARKETING NEPROFITNIH ORGANIZACIJA NA PRIMJERU UDRUGE ŽRVANJ." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:887136

Lisić, Korina. "MARKETING NEPROFITNIH ORGANIZACIJA NA PRIMJERU UDRUGE ŽRVANJ." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:887136

Lisić, K. (2021). 'MARKETING NEPROFITNIH ORGANIZACIJA NA PRIMJERU UDRUGE ŽRVANJ', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:887136

Lisić K. MARKETING NEPROFITNIH ORGANIZACIJA NA PRIMJERU UDRUGE ŽRVANJ [Undergraduate thesis]. Split: University of Split; 2021 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:887136

K. Lisić, "MARKETING NEPROFITNIH ORGANIZACIJA NA PRIMJERU UDRUGE ŽRVANJ", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:887136

Metadata
TitleMARKETING NEPROFITNIH ORGANIZACIJA NA PRIMJERU UDRUGE ŽRVANJ
Title (english)MARKETING OF NON-PROFIT ORGANIZATIONS ON THE EXAMPLE OF ASSOCIATIONS ŽRVANJ
AuthorKorina Lisić
MentorKatja Rakušić Cvrtak (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Neprofitni marketing obuhvaća aktivnosti koje motiviraju dionike na poduzimanje radnji kojima se unapređuje misija neprofitne organizacije i stvaraju održive društvene promjene. Neprofitne organizacije postižu širok raspon strateških ciljeva uz pomoć marketinga. Ključno polazište neprofitnih organizacija je volonterstvo što označava neplaćeni rad osoba koje nude svoje vrijeme, znanje i sposobnosti u izvršavanju nekog cilja ili projekta. Financijski resursi neprofitnih organizacija su ograničeni, te zbog toga je ograničeno i ulaganje u sam marketing. Udruga Žrvanj je nastala iz potrebe da se unaprijede aktivnosti zaštite kulturne i prirodne baštine mjesta. Zbog svog utjecaja profilira kao važan čimbenik kulturnog života mjesta. Marketinške aktivnosti udruge se najviše odnose na organizaciju događanja te marketing putem društvenih mreža.
Abstract (english)
Nonprofit marketing encompasses activities that motivate stakeholders to take actions that advance the mission of the nonprofit organization and create sustainable social change. Nonprofits achieve a wide range of strategic goals with the help of marketing. The start point key of non-profit organizations is volunteering, which means free work of people who offer their time and knowledge, and skills in carrying out goals or projects. Non-profit organizations with limited budgets have less investment in marketing. Association Žrvanj arose from the need to improve activities for the protection of the cultural and natural heritage of the place. Due to its influence, it is profiled as an important factor in the cultural life of the place. Marketing activities of the association are mostly related to organizing events and marketing through social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:887136
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-08-24 13:27:18