prikaz prve stranice dokumenta INTERNET MARKETING U TURIZMU NA PRIMJERU HOTELA BRIIG
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undergraduate thesis
INTERNET MARKETING U TURIZMU NA PRIMJERU HOTELA BRIIG
Split: University of Split, 2021. urn:nbn:hr:228:724352
Čelan, Virna
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Čelan, V. (2021). INTERNET MARKETING U TURIZMU NA PRIMJERU HOTELA BRIIG (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:724352

Čelan, Virna. "INTERNET MARKETING U TURIZMU NA PRIMJERU HOTELA BRIIG." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:724352

Čelan, Virna. "INTERNET MARKETING U TURIZMU NA PRIMJERU HOTELA BRIIG." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:724352

Čelan, V. (2021). 'INTERNET MARKETING U TURIZMU NA PRIMJERU HOTELA BRIIG', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:724352

Čelan V. INTERNET MARKETING U TURIZMU NA PRIMJERU HOTELA BRIIG [Undergraduate thesis]. Split: University of Split; 2021 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:724352

V. Čelan, "INTERNET MARKETING U TURIZMU NA PRIMJERU HOTELA BRIIG", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:724352

Metadata
TitleINTERNET MARKETING U TURIZMU NA PRIMJERU HOTELA BRIIG
Title (english)INTERNET MARKETING IN TOURISM-EXAMPLE OF HOTEL BRIIG
AuthorVirna Čelan
MentorKatja Rakušić Cvrtak (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-10-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam je najveća svjetska industrija čiji je rast, ekonomski značaj i potencijal rasprostranjen širom svijeta. Internet marketing dobiva sve veću ulogu u promociji i cjelokupnom unapređenju turističke industrije. Radi sve bržeg rasta Internet marketinga u turizmu, isti postaje tema istraživanja, a njegova važnost je neprocjenjiva u sferi pružanja informacija i kupnje turističkih proizvoda. U svijetu je zabilježena povećana upotreba Internet marketinga u sektoru potražnje, ali i ponude turističkih proizvoda i usluga. Potencijalni turisti u sve većoj mjeri koriste Internet marketing prilikom pretraživanja smještaja, uspoređivanju raspona cijena i web stranica hotela, pregledavanju recenzija gostiju i rangiranju najbolje ponude upravo za njih. Na primjeru hotela Briig u Splitu prikazan je pozitivan primjer prakse korištenja pogodnosti Internet marketinga u turizmu.
Abstract (english)
Tourism is the world's largest industry which growth, economic importance and potential are widespread throughout the world. Internet marketing is gaining an increasing role in the promotion and overall improvement of the tourism industry. Due to the accelerating growth of Internet marketing in tourism, it is becoming a topic of research, and its importance is invaluable in the field of providing information and purchasing tourism products. The world has seen an increased use of Internet marketing in the sector of demand, but also the supply of tourism products and services. Potential tourists are increasingly using Internet marketing while searching for accommodation, comparing the price ranges and hotel websites, browsing guest reviews and ranking the best deals just for them. The Briig Hotel in Split serves as a positive example of using the benefits of Internet marketing in tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:724352
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-19 12:52:04