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undergraduate thesis
RAZVOJ NOVOG PROIZVODA NA PRIMJERU "MADREVITA" MASLINOVOG ULJA
Split: University of Split, 2021. urn:nbn:hr:228:517630
Gašić, Katarina
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Gašić, K. (2021). RAZVOJ NOVOG PROIZVODA NA PRIMJERU "MADREVITA" MASLINOVOG ULJA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:517630

Gašić, Katarina. "RAZVOJ NOVOG PROIZVODA NA PRIMJERU "MADREVITA" MASLINOVOG ULJA." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:517630

Gašić, Katarina. "RAZVOJ NOVOG PROIZVODA NA PRIMJERU "MADREVITA" MASLINOVOG ULJA." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:517630

Gašić, K. (2021). 'RAZVOJ NOVOG PROIZVODA NA PRIMJERU "MADREVITA" MASLINOVOG ULJA', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:517630

Gašić K. RAZVOJ NOVOG PROIZVODA NA PRIMJERU "MADREVITA" MASLINOVOG ULJA [Undergraduate thesis]. Split: University of Split; 2021 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:517630

K. Gašić, "RAZVOJ NOVOG PROIZVODA NA PRIMJERU "MADREVITA" MASLINOVOG ULJA", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:517630

Metadata
TitleRAZVOJ NOVOG PROIZVODA NA PRIMJERU "MADREVITA" MASLINOVOG ULJA
Title (english)DEVELOPMENT OF A NEW PRODUCT-CASE OF "MADREVITA" OLIVE OIL
AuthorKatarina Gašić
MentorMario Dadić (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvoj novog proizvoda je dugotrajan i složen proces koji zahtijeva mnogo intelektualnog ulaganja kao i onog financijskog. Važno je upoznati se sa svim fazama razvoja novog proizvoda te njihovim obilježjima kako bi se svaka faza na adekvatan način primijenila i kako bi se postigao što kvalitetniji i konkurentniji proizvod. Maslinovo ulje je već postojeći proizvod koji ima mogućnost ponovne i inovativnije prezentacije na tržištu. Cilj ovog završnog rada je prikazati isplati li se plasirati novu marku maslinovog ulja na tržište Republike Hrvatske. U zaključku se ustvrdilo kako je usprkos mnogobrojnim preprekama isplativo predstaviti ovaj proizvod na tržištu.
Abstract (english)
Development of the new product is s long and complex process that requires a loto f intellectual investment as well as financial. It is important to get acquainted witt all stages of new product development and their characteristics in order to be adequately applied and to achieve the highest quality and most competitive product. Olive oil is product that is already existing on market which has the possibility of repeated and more innovative market presentation. The aim of this paper is to show whether it is worthwhile to place new brand of olive oil on the croatian market. In conclusion, it was stated that despite many obstacles, it is profitable to present this product to the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:517630
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-20 11:41:53