Splitska d.o.o. is an entrepreneurial smoothie bar project created according to the ideas of the author of this paper. The paper presents a detailed elaboration of the mentioned entrepreneurial project and contains data on the entrepreneur and entrepreneurial intention, description of the product to be sold, analysis of industry and market, description of marketing strategy, technol ogical-technical and location analysis, financial evaluation of the project and evaluation of project efficiency. The business plan shows how and in what way this project will be realized, how certain risks will be avoided and profit will be realized. It a lso shows how this project can create additional value for the residents of the city of Split and its visitors. The aim of writing the entrepreneurial project is to analyze the justification and economic profitability of opening a restaurant with natural healthy drinks in the Split-Dalmatia County, more precisely in the city of Split, at the location - Žnjan beach, which is known among athletes and recreationists and where there is no similar restaurant would fit into the philosophy of a healthy lifestyle by which Žnjan beach is recognized.