Entrepreneurship is one of the biggest drivers of economic growth and development of a country and means a person's willingness to take risks to make a profit in the future. During the start of an entrepreneurial venture, each entrepreneur should develop a strategy to achieve the set goal. This final paper analyzes all entrepreneurial alternatives that can be starting a new company from scratch, franchising, inheriting a company, and buying an existing company with which a person can enter in entrepreneurship. At the same time, successful entrepreneurial stories are presented, which can be an incentive to start a certain business in that entrepreneurial alternative, whether they decide to start a business from scratch or acquire an already built and well-known idea on the market. The paper aims to point out all the advantages and disadvantages of entrepreneurial alternatives to enter in entrepreneurship, and the decision to choose an alternative by which an individual will enter entrepreneurship depends on his willingness to take risks. To point out the advantages of each alternative, examples of successful entrepreneurial stories of Simplex d.o.o., Surf'n'Fries, Faber-Castell, and finally a successful purchase by Ericsson to improve their company are presented.