The aim of this paper is to explain the contribution of travel agencies to the development of tourism in the destination. A tourist destination represents any destination of a tourist trip conditioned by the wishes, interests and needs of tourists. Tourists come to a tourist destination for its attractions. It is necessary to establish quality destination management in which all interest groups in the destination from the public and private sectors cooperate in order to create interesting tourist experiences. One of the most important stakeholders in the development of tourism in the destination is the travel agency, which deals with a wide range of jobs. It establishes a business relationship with both tourist supply and demand. On the one hand, it represents the interests of the tourist offer, i.e. it offers services, while on the other hand it binds a large mass of clientele to itself by interpreting their needs and wishes. They influence the motives and wishes of the tourist clientele for travel and at the same time influence the formation of the content of the tourist offer. The travel agency’s contribution to the development of tourism in the destination is manifested in the development of complex tourist products that the travel agency markets, because the offer of travel arrangements targets those market segments that would not be attracted by individual service providers or destinations as such with their marketing activities. In order to rationally use the available capacities, travel agencies create demand in the off-season, i.e. in periods when there is little or no demand, and they offer a very diversified offer on the market that can be attractive to different market niches. On the other hand, the offer of excursions in a tourist destination increases the destination’s attractiveness and enables the valorisation of cultural and natural heritage in the wider area of the destination. Excursions also enable the development of places that are not attractive to tourist for a longer stay.