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master's thesis
STRATEGIJA IZVORNE INOVATIVNOSTI PODUZEĆA KRAŠ D.D.
Split: University of Split, 2022. urn:nbn:hr:228:374178
Pribisalić, Nikolina
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Pribisalić, N. (2022). STRATEGIJA IZVORNE INOVATIVNOSTI PODUZEĆA KRAŠ D.D. (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:374178

Pribisalić, Nikolina. "STRATEGIJA IZVORNE INOVATIVNOSTI PODUZEĆA KRAŠ D.D.." Master's thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:374178

Pribisalić, Nikolina. "STRATEGIJA IZVORNE INOVATIVNOSTI PODUZEĆA KRAŠ D.D.." Master's thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:374178

Pribisalić, N. (2022). 'STRATEGIJA IZVORNE INOVATIVNOSTI PODUZEĆA KRAŠ D.D.', Master's thesis, University of Split, accessed 04 January 2025, https://urn.nsk.hr/urn:nbn:hr:228:374178

Pribisalić N. STRATEGIJA IZVORNE INOVATIVNOSTI PODUZEĆA KRAŠ D.D. [Master's thesis]. Split: University of Split; 2022 [cited 2025 January 04] Available at: https://urn.nsk.hr/urn:nbn:hr:228:374178

N. Pribisalić, "STRATEGIJA IZVORNE INOVATIVNOSTI PODUZEĆA KRAŠ D.D.", Master's thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:374178

Metadata
TitleSTRATEGIJA IZVORNE INOVATIVNOSTI PODUZEĆA KRAŠ D.D.
Title (english)THE ORIGINAL INNOVATION STRATEGY OF THE COMPANY KRAŠ D.D.
AuthorNikolina Pribisalić
MentorAntonija Roje (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad je baziran na provedenom istraţivanju čiji je cilj bio utvrditi koristi li se poduzeće Kraš dobro ili loše strategijom izvorne inovativnosti da bi ostvario konkurentsku prednost na trţištu. Danas ima mnoštvo strategija pomoću kojih poduzeće moţe ostvariti svoju konkurentsku prednost. Strategija izvorne inovativnosti temelji se na pokušaju zauzimanja dominirajuće ili vodeće pozicije na novom trţištu, novoj javnoj usluţnoj djelatnosti ili ekonomskoj branši. U radu se koristio anketni upitnik izraĎen korištenjem Google obrasca i distribuiran putem Instagrama i WhatsApp-a. Rezultati istraţivanja pokazuju da većina ispitanika smatra da se Kraš dobro sluţi strategijom izvorne inovativnosti, te to potvrĎuje da je s pravom vodeći konditorski proizvoĎač u jugoistočnoj Europi.
Abstract (english)
The work is based on the conducted research, the aim of which was to determine whether the company Kraš uses the strategy of original innovation well or badly in order to achieve a competitive advantage on the market. Today, there are many strategies by which a company can achieve its competitive advantage. The strategy of original innovation is based on an attempt to occupy a dominant or leading position in a new market, a new public service activity or an economic branch. The paper used a survey questionnaire created using a Google form and distributed via Instagram and WhatsApp. The results of the survey show that the majority of respondents believe that Kraš makes good use of the strategy of original innovation, and this confirms that it is rightfully the leading confectionery manufacturer in Southeastern Europe.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:374178
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-27 13:15:41